Madison Wickham

Sure.

Yeah.

So we're going on about six years.

So June 2010, a buddy of mine that I went to school with and was fraternity brothers with and roommates with, we were both about three years out of school.

He hit me up with the idea for TFM, which was just a very simple one-liner comedy website where we

tried to capture the essence of college fraternity life and all its glory and absurdity in these one-liner comedy bits that would be very highly shareable on platforms like Twitter.

So that was kind of the seed, the spark that got things going.

my backgrounds in web development.

So the initial website that we were building was fairly simple and something I could handle with my limited skill set in web development at the time.

So, you know, we viewed it as

We very much intended to make a business out of it, but our business plan was extremely ambiguous.

And, you know, it actually did not exist in any kind of physical form.

It was the idea in our heads was if we can capture an audience with unique content that speaks to a certain very specific group of people and we can get enough people engaged in

there would be all sorts of opportunities to monetize.

So that was the mentality.

And as we got the initial iteration of TFM off the ground and it began gaining a following,

we were very opportunistic in looking at different ways that we could monetize that audience.

So the very obvious way to monetize a digital readership or audience

is advertising.

So, you know, we, we did the basic, uh, throw a Google ad sense up and get a little bit of ad revenue trickling in.