Madison Wickham

And that's how we made our, uh, first bit of money.

Um, but we were never dead set on the idea that we were building a classic New York style media business and our model was advertising.

So we were constantly looking at

other ways that we could monetize this particular audience.

And since it was so niche, American College Frat Guys was our core demo.

We knew who these guys were.

We knew what they liked.

We knew what they didn't like.

And that very quickly led to us

our own merchandise, which started as just t-shirts.

And we were already crafting content for this audience.

So we said, why not create some

and get word out there through the channels that we created with the website and social media.

And that really worked well.

And it was something that we understood and felt like we had a lot more control over than battling the extremely competitive and complex world of digital advertising.

So we really gravitated towards merchandise and e-commerce.

And most of our efforts from a

business perspective were spent in figuring out how we could expand upon what we were doing with the merchandise side of our business.

Sure.

Yeah.