Madison Wickham

Yeah.

So, um, as I told you, I mentioned we were both about three years out of school at the time.

So we were both working, you know, other real jobs.

And when we started, when we launched TFM in June, 2010, um, we were, we were still working, um, those jobs for, for a while for, uh,

Not that long, but for about four months, we were we were doing this kind of in the evenings, on the weekends.

And as traction continued to gain steam, I mean, we really we really struck the right nerve with this audience.

And it was a very organic spreading across the country into these pockets of people.

Fraternity guys, you know, across the country, even leading into the post-grad crowd or younger into the high school crowd looking to getting excited about their future endeavors in the college scene.

we just kept seeing really strong growth and really strong engagement.

And we hit a point where we had, I want to say, I think like $2,000 a month coming in through ad revenue.

Um, but I mean, our expenses were basically non-existent.

We had like a $150 a year hosting package.

I was doing everything technical, uh,

my partner was, was, was managing all of the content.

Um, we were working out of our houses.

So we looked at that and we were like, all right, you know, that's not enough to live on.

But I mean, in four months we were able to get this thing to two grand a month and we have a sizable audience that's continuing to grow.

So looking out, you know, another six months we could be at

five six seven thousand dollars a month or you know whatever and so we we really got to the point where we felt like we were dragging our feet by not diving in full time and i mean i was 25 at the time so uh it's not like i had a ton of overhead um and uh uh we just decided to to dive in and i mean

I guess at that point we knew it was moving in the direction of becoming a real business where we fully, we fully a hundred percent believe that there was the potential to build a sustainable business.