Madison Wickham

How, how big that business could become, um, was still kind of a question mark though.

I mean,

And, uh, interesting thing about that particular period in time.

Um, I was, uh, uh, my, I put in my two weeks notice at my job, my full-time job, 10 days after my first kid was born.

So I had a 10 day old, uh, and I, I quit my job with, uh,

solid salary and stable benefits to dive full time, um, into, uh, into a frat blog that, you know, who knew where that was going to go.

So, um,

But, you know, all the more motivation to figure out how to make it work.

It was, I want to say June 1st.

I think it was October, towards the end of October is when we decided to dive in.

And I think August was our third month live.

And I think August ended at about $2,000 in ad revenue and October was pacing to do even more than that.

I think maybe double that.

In 2010, yeah, yeah.

So we, yeah, yeah.

So we were just looking at it and we were like, all right, this is, it's not just going to,

It's not just going to fall off a cliff.

If anything, you know, we dive in and it slowly dies.

And, you know, we were we were wrong that it was that this thing would be sustainable long term.

We go back to square one and get normal jobs again.