Madison Wickham

Instagram over the last six months has been massive for us for traffic.

I mean, it's crazy because it's not even the amount of friction to get somebody to.

our bio or someone just has to like go type it in their, uh, URL or, uh, but the, just because the engagement on Instagram, so I were able to drive crazy amounts of, of traffic to our commerce sites, um, through, uh, through posts on Instagram, but Instagram is owned by Facebook.

And in recent news over the last couple of weeks, it sounds like they are,

very close to moving to an algorithm based feed.

And I guarantee you the writing, the writers on the wall, like it's gonna, it's going to, it's gonna just plummet as a platform for marketers.

Um, but then when something like that happens, there's, there's always like kind of a, um, a new place that emerges.

So like Snapchat has been really successful

developing our Snapchat content strategy, but even in the little bits that we've been able to do, it shows a whole lot of promise.

I'm actually really curious to see how Twitter continues to evolve because, I mean, there's nothing but negative press out there for them, but they do have an opportunity to win over digital publishers and marketers

if they can continue to advance their algorithm-based feed in a way that is beneficial versus detrimental to those types of users.

So anyway, I mean, I think it's just a matter of continuing

the landscape and make sure that you're super privy to what's going on because stuff changes constantly.

Yeah.

So I think we, uh,

We've we've done a good job of diversifying away from just pure frat comedy.

I mean, even with with with man out there, this is a good example of something we've created that is

you know, the typical college frat guy.

I mean, really, I think the content on Total Frat Move currently hits a broader demo than just simply college frat guys.

We really, the content that we're pumping out caters to the larger 18 to 24 year old college and recent graduate demo.