Madison Wickham

Yeah, exactly.

So that's, that's really the kind of, um, the, the media is the, the lifeblood of our business.

So, um, we are building both of our consumer product brands to stand alone, um, on their own with their own social media followings, their own mailing lists and whatnot.

Uh, but we, we heavily utilize our, the channels that we've created through the media

to amplify everything we're doing.

So if we send a tweet out from man outfitters, uh, Twitter feed, we will oftentimes retweet it on TFMs Twitter feed that has a million followers.

Um, similarly, we'll throw a promotional Instagram post up,

on the TFM Instagram for routing gentlemen announcing, you know, some new product release or whatever.

And, you know, that'll drive a ton of traffic.

Right.

Right.

Yeah.

You know, and, and that's, that's kind of, it's interesting because, um,

we're essentially doing the same thing for advertisers that we're doing for our own consumer brands it's it's the same thing we're coming up with ways to get a certain type of messaging and imagery in front of our media audience to promote a product or service and you know whether it's our own and operated brand or if it's archer or if it's a callaway golf like you know we can we're

At the end of the day, it's the same process, even though they're seemingly very different businesses.

Sure.

You know, so...

It's interesting because the most important thing is being hyper aware of what's going on in the social media landscape because it changes so

won't work in six months in the same way so for instance at one point in time facebook was like the de facto way to drive crazy amounts of traffic uh through um a series of of newsfeed algorithm tweaks that like that that uh spigot totally dried up um it went it was was a fire hose at one point and now it's

It's just kind of like a leaky faucet.