Madison Wickham

So we've got the whole wholesale business

on the consumer's product side of our business is manoutfitters.com, which is a premium online men's retail store where we are curating products from about 75 different menswear brands.

large well-known brands like Patagonia and Cole Haan, Costa Del Mar to smaller, lesser known brands that we discover in kind of scouring the menswear space, looking for cool up and coming brands that work well with the particular merchandise offering that we're trying to put together.

And that's done.

in February of last year, and its growth has majorly exceeded our expectations.

In 15, we were around 10 million.

So most of the revenue actually comes from rowdy gentlemen sale, rowdy gentlemen products.

So on the consumer product side of the business, Rowdy Gentleman is all our own designed and manufactured products labeled Rowdy Gentleman.

Man Outfitters is largely third party brands that we're pulling together.

in product in um and we do have a few private label products and we also sell ratty so a selection of ratty gentleman products through man outfitters um and then on the media side of the business uh we we do have a um a significant ad business um and you know we really look at them in

utilize the media outlets to amplify any marketing that is being done for the consumer product brands.

But the media business is really a standalone business where we have a full team of content creators

um, video production, uh, podcasts, you know, we, we have, so we, the, the content that exists on total frat move.com, total sporting move.com and postcard problems.com is about 95% produced in house by our content team.

Um, with the remainder of being used or submitted.

Uh, so, and you, we also have a fairly

students that contribute to the content.

And the model there, the model on the media side of the business is what you would expect.

We are working with brands and agencies to put together comprehensive promotional campaigns.

For example, we are in the middle of promoting the Archer

And we put together a whole campaign that we're pushing through, through all of our channels, social media, onsite, content, everything, so.