Maeve Kneafsey

Of course, there are integrations that work like that.

But ours are going across all of the different systems across the business.

And we concentrate solely on SaaS.

So there are some differentiations around what we're doing.

Brenda Jordan.

OK, because we had both separately completely had two different worlds.

I was working and building a digital marketing strategy company with a lot of analytics work that I was doing on behalf of clients.

And separately, Brenda was she had a big management accountancy firm and she was doing the same around revenue metrics.

And both of us were using existing platforms that allow you build dashboards.

And we said, this is really frustrating.

I don't think I'm going to, I'm not going to diss them because they're the very well-known names that you guys all know, right?

Okay.

But they're not designed for, they are dashboard builders.

They're not intelligent tools.

And we said, why can't you have intelligence built into the solution so that the metrics that you need to calculate are already built in?

I think because their strategy is to go for a much broader market.

to start with, whereas we think it's better strategies to go for a vertical that's a very fast growth one and then move into other similar verticals.

So it's a different strategy.

Therefore, it's a different kind of product.

And also, you know, our whole premise is let's build in AI and predictive analytics so that we can look at a whole industry and start giving far bigger insights.