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Maggie Jackson

๐Ÿ‘ค Speaker
139 total appearances

Appearances Over Time

Podcast Appearances

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

One of the exercises is

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

in a program that's going to be starting up in Columbus, Ohio to teach resilience to high schoolers is just have them answer their cell phone without caller ID.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

Wow.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

And that seems so simple, but that's just a great example of how sometimes we build in this day and age, especially with technology, certainty seeking answers into our

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

a day, you know, GPS and, you know, the app for the weather.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

I mean, I've become an all year round the season, you know, round the year, all season open water swimmer.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

I moved to the shore during the pandemic and I can look at the app until I'm blue in the face, but I don't know what I'm gonna get when I'm down by that ocean.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

It always surprises me.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

And even in the half an hour that I'm swimming, there are changes.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

And I now think of it as,

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

a daily dose of uncertainty.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

You know, it's a real game changer when you can begin to see that uncertainty is something that is a

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

wonderful signal that you don't know, and now you can investigate.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

In fact, uncertainty is actually highly related to curiosity.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

And so the component of curiosity that's probably most important of the curious disposition is, again, this tolerance of the unknown.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

We think of curiosity as being this childlike, wondrous, almost easy thing to be, but no, it also includes that unsettling

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

discomfort because you are, you know, moving beyond the edge of what you know.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

Well, yes.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

And of course, I'm not arguing for and no one would argue for irresolution and indecision as the goal.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

It's just that when we sort of shut down on the opportunity to be uncertain, when we close our mind quickly, we're actually shutting down on opportunities to basically explore all the possibilities or at least many more possibilities than just one.