Maggie Perotin

So I think there is a couple of things. One thing is definitely we're culturally sort of programmed to like busy means important. Busy means productive, right? And as you say, like it's not true. You can be busy doing things that don't move your business forward at all.

I think it's Richard Covey who said like, you know, you can be – there's nothing worse than being busy doing things that are not effective, right? It's like – So that's when the culture sort of programming, oh, I'm busy, therefore I'm doing important things. And we don't really pause and stop saying, like, is that really important?

I think it's Richard Covey who said like, you know, you can be – there's nothing worse than being busy doing things that are not effective, right? It's like – So that's when the culture sort of programming, oh, I'm busy, therefore I'm doing important things. And we don't really pause and stop saying, like, is that really important?

I think it's Richard Covey who said like, you know, you can be – there's nothing worse than being busy doing things that are not effective, right? It's like – So that's when the culture sort of programming, oh, I'm busy, therefore I'm doing important things. And we don't really pause and stop saying, like, is that really important?

And then the second thing, what I find with entrepreneurs, we are very creative, right? So we have a lot of ideas and ideas. With that, it's easy to get distracted. If you're not clear on what's important and you don't create systems and habits to support that focus, it's so easy to get distracted. There's so many opportunities out there. And that's a natural thing for even for us humans, right?

And then the second thing, what I find with entrepreneurs, we are very creative, right? So we have a lot of ideas and ideas. With that, it's easy to get distracted. If you're not clear on what's important and you don't create systems and habits to support that focus, it's so easy to get distracted. There's so many opportunities out there. And that's a natural thing for even for us humans, right?

And then the second thing, what I find with entrepreneurs, we are very creative, right? So we have a lot of ideas and ideas. With that, it's easy to get distracted. If you're not clear on what's important and you don't create systems and habits to support that focus, it's so easy to get distracted. There's so many opportunities out there. And that's a natural thing for even for us humans, right?

Our brain likes novelty. It gets attracted to it. Yeah.

Our brain likes novelty. It gets attracted to it. Yeah.

Our brain likes novelty. It gets attracted to it. Yeah.

So the first thing I would say, you need to be clear what is it that you are doing and what is it that you need to be doing. Right. So one very eye opening exercise is actually tracking your time for a week from like when you start.

So the first thing I would say, you need to be clear what is it that you are doing and what is it that you need to be doing. Right. So one very eye opening exercise is actually tracking your time for a week from like when you start.

So the first thing I would say, you need to be clear what is it that you are doing and what is it that you need to be doing. Right. So one very eye opening exercise is actually tracking your time for a week from like when you start.

wake up to when you go to bed, tracking your time, because that there's so many things that we do that we don't even realize, like scrolling on the phone here and there or watching TV for that matter without realizing that. And that, you know, that exercise can be eye opening. I remember when I did it back in the day when I, you know, burned out, I realized that

wake up to when you go to bed, tracking your time, because that there's so many things that we do that we don't even realize, like scrolling on the phone here and there or watching TV for that matter without realizing that. And that, you know, that exercise can be eye opening. I remember when I did it back in the day when I, you know, burned out, I realized that

wake up to when you go to bed, tracking your time, because that there's so many things that we do that we don't even realize, like scrolling on the phone here and there or watching TV for that matter without realizing that. And that, you know, that exercise can be eye opening. I remember when I did it back in the day when I, you know, burned out, I realized that

I was spending so much time in the evening, just vegging on the couch, watching TV and sometimes shoes that I hated that I was getting like, you know, at the end, I was like, what the hell am I doing? Getting retired, going to bed. And when I realized that I was like, that has to stop. Right. So that's one, like, just know how you're spending your time.

I was spending so much time in the evening, just vegging on the couch, watching TV and sometimes shoes that I hated that I was getting like, you know, at the end, I was like, what the hell am I doing? Getting retired, going to bed. And when I realized that I was like, that has to stop. Right. So that's one, like, just know how you're spending your time.

I was spending so much time in the evening, just vegging on the couch, watching TV and sometimes shoes that I hated that I was getting like, you know, at the end, I was like, what the hell am I doing? Getting retired, going to bed. And when I realized that I was like, that has to stop. Right. So that's one, like, just know how you're spending your time.

Then the second thing, what you want to do is know, okay, why, What's my best utilization of the time if I am the owner? And I was coaching one of my clients on that just on Tuesday saying, OK, if you had to pay yourself $10,000 for an hour of your time, just think about is what you're doing worth it? And if it's not, then maybe you need to stop.