Malcolm Gladwell

30 years old in America.

How much of what you're doing, I guess what I'm trying to say is, are there things that are particular to Heineken that have made your job sort of challenging or interesting or that just wouldn't be an issue in another environment?

So it's a good question.

I will politely reject the offer, but I'll tell you why I'll reject it.

You're going to be in Nebraska.

They're making just one kind of vacuum cleaner.

Well, I went to school in Iowa.

Yeah.

This is one of the oldest and most successful commercial cultures in the world.

a tiny country that's been astonishingly successful.

I'm curious about innovating in that kind of environment.

How is that different from innovating in a huge country like the United States or in a different kind of national culture?

Give me a sense of what's a day in a life like?

like for you?

What does it look like to have the job that you have in a place like Heineken?

How many people would you cycle through that kind of bootcamp at any one time?

Are you directly involved at all in the design or creation of any of these tools?

You've used the phrase that you want to make Heineken the best connected brewer.

What does that phrase mean?

How do you measure the success of what you're doing?