Malcolm Gladwell

In other words, do you expect that your efforts will have a measurable and tangible effect on the bottom line of the company?

And can you actually...

figure out what the impact of your efforts is?

What happens if you do A-B testing on a new idea and you don't see a difference?

What if there's a, this is, we're getting on a little bit of a digression here, but it's something I've often thought about.

What if the value that is being created is not measurable?

So I'll give you a dumb example.

When you were talking earlier about the salesman and giving them a new, you know, better instructions about how to basically spend their day.

What if you tested that, discovered it didn't have any effect on the bottom line,

But in fact, what was happening was that the salesmen were a lot happier with their jobs and were satisfied and were like excited to come to work.

Last question before we go to questions.

I'm curious when you look, at the very beginning you talked about

this linear value chain.

Where along that chain are you having the most impact and where are you having the least impact?

I'm more interested in the second half of that.

Yeah, yeah.

So if I sat... Last question.

If I sat down with you, it's 2026 now.

We did this over five years from now, 2031.

You're sitting in this chair.