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Malcolm Gladwell

๐Ÿ‘ค Speaker
2945 total appearances

Appearances Over Time

Podcast Appearances

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

Give me a specific example of a problem you set out to solve or address.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

What did the AI tell you about the accuracy of those spending decisions in the past?

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

So you say, oh, we...

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

We can do a way better job if we spend X more or X less in this particular area.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

Give me another example of a funnel.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

In that instance, it requires not just building a model that can be smarter about how people should spend their time and what they should say, but you have to obviously educate your sales force to believe in what...

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

Tell me about that piece.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

Is that a piece that you're a part of or is someone else?

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

Yeah.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

It's interesting.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

So in that instance, where you're designing a more efficient form of interaction and fruitful form of interaction between sales reps and customers,

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

I could see a version of that where it is really clear, looking up from a high level, that things are working better.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

But it might not be clear to the salesperson.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

Is the salesperson who's now following the direction of the AI aware that they are more efficient?

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

They are.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

They are.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

When the AI is doing this ranking, it wants you to focus on the customer with the biggest problem first, or is it much more complex than that?

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

With something like that, is there a next level you can go to?

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

So you design this system and you say, oh, I can make our sales staff a lot more effective in the way they operate with their customers.

TechStuff
Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

And then you see that it works and then it comes back and then you say, okay, what's 2.0?