Malcolm Gladwell

Imagine I'm having a conversation with you 20 years ago, and I say, what are you up to?

And you say, I'm playing with this thing, neural networks, this early version.

Would you have used the term artificial intelligence?

Yeah.

Now, so you came to Heineken when?

2020.

2020.

Right middle of COVID or right after, yeah.

And were you brought in to be the chief AI officer?

Was that your title?

Correct.

The title changed, but yes, I was the global leader at Heineken.

But it's also, if I might play devil's advocate for a moment, you're also taking a risk going into an established, how long has Heineken been around?

162 years to be specific, 1864.

It's a very different proposition walking into a 160-year-old company and saying, I want to bring the future to the way you operate than it is with a startup.

So you have that process going on all around the world and across multiple brands.

Multiple brands, multiple countries, multiple operating companies.

Yeah.

From your perspective as someone who is the chief AI officer, what are the tasks in front of you?

What's your opportunity there?