Marc Ellis
👤 SpeakerAppearances Over Time
Podcast Appearances
Or Kerry, which doesn't come from Kerry.
It's Chinese concentrate and tap water from Manigale.
You know, we decided to create a brand which was more attitudinal and a product that we could stand behind.
I can sell anything as long as I believe in it.
And, you know, so we believed in the brand and we believed in the fun that we were having with it and we believed in the product that was in it.
Well, we had to, you know, create a brand which engendered fun, you know, that wasn't a functional product, as I said, like the fresh and the just juices.
So calling it Charlie's gave it a bit of personality.
I mean, we were the first to do comparative advertising.
So we said, here's a bottle of Simply Squeezed.
Have a look at the back label on it because it's not Simply Squeezed.