Marc Ellis

So I managed to force my way into a job there with him and his mate.

by chucking a cricket bat under his wheels and flipping the thing, you know, and getting into a bit of a stash with him.

So I'd worked with Stefan before and he came back and said, look, mate, I want in.

So Stefan obviously gave us immediate credibility and a huge contact base within the juice.

Deuce Arena, having been bought out by Frucore, and he'd gone on a two-year Australian trade and gone commodity trading in Europe.

And I was the face of Fresh Up at that stage.

Oh, yeah.

I had a relationship with Frucore.

Stefan had been bought out.

And so I attended my resignation at Frucore.

I said, we're going in on our own.

And Mark Kelso, I think, was the CEO of Frucore, said, I'll get your overalls on again soon.

So Stefan, very condescending prick that he was.

And he did just that.

Far out.

And we stuck it to the big boys, you know.

So as opposed to sort of being in an ivory tower where you're unapproachable, we said, hey, Mark and Stefan, we're on the back of the label.

Yeah.

If you need us, go to our website or phone us, you know.

So I think New Zealand liked that as opposed to being a brand that called it Just Juice.