Marc Lou

Oh man, pricing could be a, could be an entire YouTube video of one hour for, for that. I think you want to start with a paywall. You don't want, you want to avoid launching free things. Unless you're passionate about, unless you have a really good idea and you think it could work, otherwise you want to have a paywall because that teaches you a lot of things.

Um, you don't want to price too cheap because obviously when it's cheap, people will undervalue the product. And as you're getting started, if you sell 10 PDF and each PDF is like $1, then at the end of the month, you're not even paying the bills. So you want to have the motivation and for that you need to price a little higher than expected. You look at competitors' prices for that.

Um, you don't want to price too cheap because obviously when it's cheap, people will undervalue the product. And as you're getting started, if you sell 10 PDF and each PDF is like $1, then at the end of the month, you're not even paying the bills. So you want to have the motivation and for that you need to price a little higher than expected. You look at competitors' prices for that.

Um, you don't want to price too cheap because obviously when it's cheap, people will undervalue the product. And as you're getting started, if you sell 10 PDF and each PDF is like $1, then at the end of the month, you're not even paying the bills. So you want to have the motivation and for that you need to price a little higher than expected. You look at competitors' prices for that.

If you don't know how to price, it's just really a bunch of... But yeah, I would go for one-time payment for sure at the very beginning, especially if you're selling a course.

If you don't know how to price, it's just really a bunch of... But yeah, I would go for one-time payment for sure at the very beginning, especially if you're selling a course.

If you don't know how to price, it's just really a bunch of... But yeah, I would go for one-time payment for sure at the very beginning, especially if you're selling a course.

I've been playing a lot with that. I started with very cheap and cheap subscriptions with a long free trial. And then I ended up removing the free trial, pricing higher, and sometimes removing the subscription. I think it really depends on the product.

I've been playing a lot with that. I started with very cheap and cheap subscriptions with a long free trial. And then I ended up removing the free trial, pricing higher, and sometimes removing the subscription. I think it really depends on the product.

I've been playing a lot with that. I started with very cheap and cheap subscriptions with a long free trial. And then I ended up removing the free trial, pricing higher, and sometimes removing the subscription. I think it really depends on the product.

I think there is a rush towards subscriptions because there's this sense as a business owner that if you charge a subscription, then you will get monthly recurring revenue. So you get 10 months in January, you're going to get $10 in January, you're going to get $10 in December, and it's going to keep going like this.

I think there is a rush towards subscriptions because there's this sense as a business owner that if you charge a subscription, then you will get monthly recurring revenue. So you get 10 months in January, you're going to get $10 in January, you're going to get $10 in December, and it's going to keep going like this.

I think there is a rush towards subscriptions because there's this sense as a business owner that if you charge a subscription, then you will get monthly recurring revenue. So you get 10 months in January, you're going to get $10 in January, you're going to get $10 in December, and it's going to keep going like this.

But I think as a customer, it's kind of a pain to have subscriptions because you have Netflix, Spotify, et cetera. And so in the customer's mind, When you see a subscription, you're already thinking what happens if I have to cancel and I forget. And when you create objections in the mind of the customer at the moment they purchase, that is usually impacting your conversion rate.

But I think as a customer, it's kind of a pain to have subscriptions because you have Netflix, Spotify, et cetera. And so in the customer's mind, When you see a subscription, you're already thinking what happens if I have to cancel and I forget. And when you create objections in the mind of the customer at the moment they purchase, that is usually impacting your conversion rate.

But I think as a customer, it's kind of a pain to have subscriptions because you have Netflix, Spotify, et cetera. And so in the customer's mind, When you see a subscription, you're already thinking what happens if I have to cancel and I forget. And when you create objections in the mind of the customer at the moment they purchase, that is usually impacting your conversion rate.

And what I do is I tend to remove any subscription and I really ask myself, do I need that subscriptions? A friend of mine is telling me, if you have a recurring payment, you should provide recurring value. which usually falls in the category of software for businesses.

And what I do is I tend to remove any subscription and I really ask myself, do I need that subscriptions? A friend of mine is telling me, if you have a recurring payment, you should provide recurring value. which usually falls in the category of software for businesses.

And what I do is I tend to remove any subscription and I really ask myself, do I need that subscriptions? A friend of mine is telling me, if you have a recurring payment, you should provide recurring value. which usually falls in the category of software for businesses.

Like if you're using, I don't know, like a scheduling tool because you have calls every week, then it makes sense to have a recurring subscription.