How to become a solopreneur (3 $1M+ startup ideas)

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The Startup Ideas Podcast 41 min 2 speakers transcribed
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Marc Lou 0:00
Getting started with something simple is the best way to get more ideas, to build a tiny audience, to get feedback, to learn. There's just so many things that just roll after that. Having a course, a book, I think it's the easiest way to get started. And so, yeah, that's the entire point is to start with something simple. There's this sense as a business owner that if you charge a subscription, then you will get monthly recurring revenue. So you get $10 in January, you're going to get $10 in December, and it's going to keep going like this. But What I do is I tend to remove any subscription and I really ask myself, do I need that subscriptions? A friend of mine is telling me, if you have a recurring payment, you should provide recurring value.
Greg Isenberg 0:38
You need to build that idea because that idea is so smart. I'll build that with you. I need a notepad right here. That's a successful Startup Ideas podcast and you have to pull out your notepad and you're like, okay, let me just take a note on that. All right. I am so excited to have you, Mark, on the show, on the Startup Ideas podcast. On my Mount Rushmore of indie hackers, I've got Peter Levels, I've got Danny Postma, and I definitely have Mark Liu. So I finally got you to come on. I agree to come on the pod. You're here and welcome.
Marc Lou 1:44
Man, thank you so much. Big fan of the pod. I've watched a lot of episodes and I'm happy to be finally in here.
Greg Isenberg 1:51
You're here, man. You're here. And you came prepared too, which I love. So you've got a list of a bunch of ideas. And I take your ideas very seriously because you've been able to build a pretty big audience on YouTube. You've made money. in revenue, millions of dollars at this point. So which one of these ideas do you want to start with? Because they're all pretty interesting.
Marc Lou 2:24
Just before we get started, I got lots of ideas. Lots of them are terrible, but I try all of them and eventually some of them ended up working. So whatever I prepared, some of them might not be the best, but it crossed my mind and I think it's worth exploring.
Greg Isenberg 2:41
Yeah, and it's funny because sometimes the bad ideas end up being the good ideas.
Marc Lou 2:46
Man, that is absolutely crazy. That reminds you that even with years of experience, you'll still not really know what you're doing.
Greg Isenberg 2:54
Yeah, exactly. And sometimes you just got to put it out there and make it ugly and just see what happens. And it strikes a chord and you're like, wow, I actually can't believe how bad of an idea this is, but it's actually... interesting to people.
Marc Lou 3:13
Yeah. Yeah. And sometimes the opposite happens when you think you have an amazing idea. You spend two months building it and then nothing happens. I guess that's the open zones. I think... I think one good part to get started is there is this gold rush for SaaS products. Because we hear amazing stories of a kid who used no code and made a million dollars using a SaaS product. But I think there are tons of products before that that are much simpler to start with. And I think one of them is teaching what you actually know. you probably have a background, whether you've been studying something, you've been, I don't know, it could be a sport background, could be employee backgrounds, having a course, a book, I think it's the easiest way to get started.
Greg Isenberg 4:08
So yeah, you're right. Everyone knows something, but how do you know, just because you know something doesn't mean the thing that you know is what someone wants to buy necessarily. So for example, It might be way easier to sell someone how to build a SaaS online than it is to sell someone how to make ceramics or pottery or cups. Maybe there's a big market for that, but I just know that the customer value for... how to build SaaS maybe is bigger than maybe the ceramics. So the question to you is, how do you think about the customer here and how much they're willing to pay? Or does it matter?
Marc Lou 4:59
I think that's my case. I like the creation process. And I wouldn't think too much about the customer. I would still create it. And I would think about something that changed my life. And building a SaaS is one of them. But sometimes there are little things that are, I'm talking about very simple things, but like how to sleep better. Like for instance, I see the impact on my sleep on my day.

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