Marc Rutzen

That's the best data that we can get.

You're incentivized when you use the platform to upload your property management from your property management software, your data, so you can model and analyze your portfolio.

So users do that.

They upload rent rolls and T12s, which we get direct from the source.

We have partnerships with major national lending groups or lenders that feed data in bulk into the platform.

And then we get it from anything that we

publicly available.

And there's about 30 different sources we go to nationwide to get listing data, to get demographic and economic data, demand driver data.

All of this feeds into the platform and helps make a better and more informed model.

Oh yeah.

So we'll use what's publicly available is harder.

You got to clean it a lot, but the best data we get is straight from the source.

When'd you launch the company?

What year?

2016 was when we announced we were going to do something.

It was 2016.

I got in front of an OpTech audience and I was like,

We're going to quantify amenity values.

We're going to predict rents.

We're going to do all this.