Marc Smookler

I mean, yeah.

I mean, it's just a, you know, it was a hobby business that became something more and interesting.

And again, it's not that I'm a, you know, a big drinker of sake.

It's just, you know, an opportunity that I saw.

And that's a sort of a long-winded story in and of itself.

But again, I mean, you know, if I just had, you know, five of those, I'd be happy, right?

Fully automated businesses that just sort of print money on their own.

Yeah.

So we launched for the platform that's live today.

We launched roughly, geez, September of 16.

So what is that?

15, 16 months ago.

And we essentially help everybody within commercial real estate, including retail restaurants, et cetera, better understand their local retail markets.

And we do that through the use of what we call better data.

So, you know, if you call it retail as it was, was focused very much on the identity, right?

What people look like, sort of age, ethnicity, et cetera.

We focus more on intent, right?

So people signaling that, hey, you know, I want a cup of coffee, right?

And so when and where is that happening and helping sort of the coffee shop, the brokers, developers, everybody sort of within this retail ecosystem better understand

where that demand is for that cup of coffee.