Marc Smookler

Sure.

So we have all the standard stuff that you would think of, right?

We have all the census data, right?

So the demographics, again, what people look like, right?

We also have spending by retail category, psychographics, all of the basics.

We also have really good traffic data.

So the movement of a local population.

Yeah, we actually partnered up with a company called Inrix that maps and models all of the traffic across the United States.

They're well known for it.

I would call them market leaders and we buy that data.

Inrix, I-N-R-I-X dot com.

Got it.

And so they're tracking hundreds of millions of vehicles from their navigation systems to partnerships with BMW and Ford and all of those.

So they buy all that data and then we buy it from them, sort of democratize it to our clients.

And the same thing with our demographic data.

We partnered up with a few companies to get that data.

And so again, I mean, we don't add value there, right?

That's just sort of, we're aggregating that data that's already been aggregated for us.

Where we cut our teeth is basically, so the demand side data, that purchase intent data is ours.

We've been building up that model for over two years now, and we're pulling that from search and social networks.