Marc Smookler

And we're marrying that to identity.

So

We're taking the what people are and we're marrying it to sort of the who people are, right?

So I'm a 41-year-old white guy from Austin, Texas, right?

And so retailers make tons of assumptions based on what I am, but they don't know who I am.

For instance, they don't know that I'm a vegan, that I suck at golf, right?

I'm not a fan of yoga, et cetera.

That's who I am, but you wouldn't get that from my identity.

And so what we're trying to do is we're trying to peel back the layer and try to help people better understand.

Well, actually, search and social.

Search is more active intent.

That's somebody raising their hand saying, I want a cup of coffee near me where I'm at right now.

And that could be from them typing into Google Maps.

Well, that is a long story in and of itself.

And that's some of our secret sauce.

But most anybody right now can go on to Google Trends and they can type in coffee in a specific area over a specific time.

And Google will tell you the average amount of searches that happen for that keyword.

Now, it's not just, you know, coffee, but it's 800 related cousins where it's roasted and, you know,

you know, bulletproof coffee, all of those things aggregate up.

So we aggregate all those up.