Marc Smookler

And then we, and then Google will tell you, of course, from a citywide level, same with Facebook.

They'll tell you from a citywide level, what the reach estimate is for a category.

But of course we take that down from the city level to the street level, right?

So we chop that all the way down.

Because if you think about it, sorry, if you think about it from retailers perspective, you know, if you were to tell, you know, an online company, Hey, Austin has a hundred thousand searches for golf and golf related term, that's fine for them.

Right.

Because it's just an online advertising campaign.

But when you're talking about a location,

that matters, right?

Is that, is that, you know, aggregation, North, South, East, West, where are those people?

Where is that density?

And we help them sort of locate that.

So they make a better decision.

Yeah.

So we don't work with Starbucks today, but is that an example?

Yeah, that's an example.

And so if you think about it, um,

You know, again, you know, we can now help augment whatever Starbucks is doing.

We can tell them, hey, we definitively know there were whatever, 100,000 people that were searching for coffee within a five minute drive time of this ad.

Oh, and by the way, there's no coffee shops within that five minute drive time.