Marcel Pierlik

Since we have a percentage, of course, our revenue goes up with whatever they spend.

They will only spend more if we are profitable.

So if we manage what they spend in a profitable way.

So it's kind of an incentive already that we have for ourselves to get most of the customer's profits for them.

No, that's not a flat fee.

That's the result of the percentage fee that we charge.

Depends on how you look at it.

We have the lower end, we charge a $399 fee.

So let's say for customers spending less than $15,000 roundabout in ad spend, it's a flat fee, but the rest is then percentage-based.

Okay.

That would be the average customer, exactly.

Okay, that's good.

That's helpful.

We have a very right range of money that we manage.

And of course, I mean, if we manage larger budgets, that means more stress for the platform.

And therefore, we have a percentage-based pricing.

In 2010, three days, three days before New Year's Eve, 2010, 2011.

Oh, very good.

We started bootstrapped.

And then when we got in first customers and thought that we have a viable business model, we went for some venture capital.