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Marcel Pierlik

๐Ÿ‘ค Speaker
102 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

I guess it will be around $2.5 million.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

So it will be way larger, way smaller than the 3%.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

You're absolutely right.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

That makes it pretty unpredictable in certain terms, especially regarding the upside.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

Um, the only thing that we can predict is let's say that we will not go under a certain amount, but that is not even close to what we are actually making them.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

And that makes it very, very, let's say, tricky to predict.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

Um, of course that also depends on the country that we are looking at.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

Uh, the U S U S customers are typically larger, but way more expensive to acquire.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

German customers are, let's say we have cheaper labor costs.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

Because we are a German company, it's easy to acquire them.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

So let's say, let's put it in the range of 600 to $1,000 per customer for Germany.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

And I would say we can double this for the US.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

Yeah, exactly.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

It really, really depends on which kind of customer we are getting.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

And this is really, again, the unpredictability of the business.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

You have customers which spend $100,000, which are already big if they spend $100,000 in advertising.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

At the same time, you have to spend the same amount of time in a customer who spends like a million a month.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

We are 25 people in Berlin, and we have one person also in the US at the moment, and we are trying to expand this.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

Predictable Revenue, to be honest.

SaaS Interviews with CEOs, Startups, Founders
1494 Real Time Amazon Ad Bidding Will Do $120m Volume This Year, $2.5m in revenues

Not really.