Marco Arment

Like, hey, this thing got reviewed on Mac Stories 9 to 5 and everything. If they see that. The App Store editorial team, they have people who look for that kind of stuff. If they see that, they will come to you and send you a message in App Store Connect saying there's a promotional opportunity if you just submit artwork of these specs by this date.

Like, hey, this thing got reviewed on Mac Stories 9 to 5 and everything. If they see that. The App Store editorial team, they have people who look for that kind of stuff. If they see that, they will come to you and send you a message in App Store Connect saying there's a promotional opportunity if you just submit artwork of these specs by this date.

And what that means is we might feature you in the App Store somewhere. So that's the other part of this. If you actually succeed in being featured, that's what they will go to you with. They'll go to you with a promo art request.

And what that means is we might feature you in the App Store somewhere. So that's the other part of this. If you actually succeed in being featured, that's what they will go to you with. They'll go to you with a promo art request.

So they'll say, all right, they'll link to some document somewhere on Apple's site that says, we're currently looking for this type of – and it will say in the request like a home screen header or whatever. There's different names for the different positions in the App Store, different formats and everything. And they'll send you – there's a link to like a Photoshop template.

So they'll say, all right, they'll link to some document somewhere on Apple's site that says, we're currently looking for this type of – and it will say in the request like a home screen header or whatever. There's different names for the different positions in the App Store, different formats and everything. And they'll send you – there's a link to like a Photoshop template.

And it's like you have to have – design your artwork within these safe guides and have it feature these things but not these things. And don't include screenshots. Don't include words. It will go through all these requirements with you. So then that's then placed on you, and they'll say, give us the promo artwork by so-and-so date. Usually they'll give you a week or something, if you're lucky.

And it's like you have to have – design your artwork within these safe guides and have it feature these things but not these things. And don't include screenshots. Don't include words. It will go through all these requirements with you. So then that's then placed on you, and they'll say, give us the promo artwork by so-and-so date. Usually they'll give you a week or something, if you're lucky.

Sometimes it's like 48 hours. Anyway, as developers, we are given that chance, and we say, okay, well, we can...

Sometimes it's like 48 hours. Anyway, as developers, we are given that chance, and we say, okay, well, we can...

either rush to put this promo art together ourselves if we even can um and if it will look any good or we can hire a designer or you know tell like because they they basically assume you have a designer ready to go like they assume you either are a designer or have one on staff because they assume everyone's a big company um so anyway so as an indie though then you're stuck with like all right i have to like find the designer and pay them to do this for me

either rush to put this promo art together ourselves if we even can um and if it will look any good or we can hire a designer or you know tell like because they they basically assume you have a designer ready to go like they assume you either are a designer or have one on staff because they assume everyone's a big company um so anyway so as an indie though then you're stuck with like all right i have to like find the designer and pay them to do this for me

And then you have to start weighing, like, is this going to be worth it? Or should I try to do it myself, like do my own custom promo artwork, but I'm a programmer, not a designer, and it'll look like crap. And the worse it looks, the less likely they are to actually use it and actually feature your app.

And then you have to start weighing, like, is this going to be worth it? Or should I try to do it myself, like do my own custom promo artwork, but I'm a programmer, not a designer, and it'll look like crap. And the worse it looks, the less likely they are to actually use it and actually feature your app.

Because when you submit that promo artwork to them, they basically say, thanks, we might feature you. That's it. So you're kind of throwing it into a black hole and hoping someday they maybe use it. They won't tell you where they're featuring you. They won't tell you when they're featuring you. They won't tell you if they choose to or not to. You just kind of have to watch for it.

Because when you submit that promo artwork to them, they basically say, thanks, we might feature you. That's it. So you're kind of throwing it into a black hole and hoping someday they maybe use it. They won't tell you where they're featuring you. They won't tell you when they're featuring you. They won't tell you if they choose to or not to. You just kind of have to watch for it.

Although I think they've recently added a notification that if they do feature you now, it finally tells you. That was like two weeks ago, very recent. Anyway, the process of being featured in the App Store

Although I think they've recently added a notification that if they do feature you now, it finally tells you. That was like two weeks ago, very recent. Anyway, the process of being featured in the App Store

requires something of you it requires you to if you're going to go through the what you're asking about about notifying them ahead of time that's one level if it's going to be like you know you having to make promo artwork which is usually required that's a different level there is a certain amount of work and cost that is going to be put on you and so the question of whether all this is worth it or not is worth asking sometimes it is

requires something of you it requires you to if you're going to go through the what you're asking about about notifying them ahead of time that's one level if it's going to be like you know you having to make promo artwork which is usually required that's a different level there is a certain amount of work and cost that is going to be put on you and so the question of whether all this is worth it or not is worth asking sometimes it is