Marco Arment

I think usually for indies who already have marketing channels, usually I think it's not worth it to bend over backwards. Now, if you can address what they're asking for without too much sweat off your back, without too much work, without too much cost, then sure, do it. You might as well do it if it's going to be easy. But if what they're asking for is going to cost you like...

I think usually for indies who already have marketing channels, usually I think it's not worth it to bend over backwards. Now, if you can address what they're asking for without too much sweat off your back, without too much work, without too much cost, then sure, do it. You might as well do it if it's going to be easy. But if what they're asking for is going to cost you like...

you know, thousands of dollars in designer time or, you know, heck, even hundreds, it probably won't be worth it. Because the thing is, an app store feature used to be worth a lot more than it's worth now. Because not a lot of people, it seems, are just casually browsing the app store, looking around for new apps to install. It used to be that way.

you know, thousands of dollars in designer time or, you know, heck, even hundreds, it probably won't be worth it. Because the thing is, an app store feature used to be worth a lot more than it's worth now. Because not a lot of people, it seems, are just casually browsing the app store, looking around for new apps to install. It used to be that way.

When iOS was younger and less mature and less established, when people were actually getting their first iOS devices still, there was a lot of just browsing around that happened. I remember back in my Instapaper days, Christmas Day used to be a huge sales day for me.

When iOS was younger and less mature and less established, when people were actually getting their first iOS devices still, there was a lot of just browsing around that happened. I remember back in my Instapaper days, Christmas Day used to be a huge sales day for me.

It was one of my biggest sales days of the year because so many people, Instapaper had pretty good business on the iPad, and so many people would get iPads for Christmas. And that was often their first iOS device or at least their first iPad. And so they would then immediately go browsing around. Hey, what can I do on this thing? Let me install a bunch of apps.

It was one of my biggest sales days of the year because so many people, Instapaper had pretty good business on the iPad, and so many people would get iPads for Christmas. And that was often their first iOS device or at least their first iPad. And so they would then immediately go browsing around. Hey, what can I do on this thing? Let me install a bunch of apps.

Now, most people with iOS devices, this is not their first iOS device. So how many new apps they need to browse around and install goes down over time. And now there's so much out there. There's so many apps that I don't think a lot of people are just kind of browsing the editorial sections of the iOS app store. So I occasionally do get featured, which is very nice. I'm very thankful for it.

Now, most people with iOS devices, this is not their first iOS device. So how many new apps they need to browse around and install goes down over time. And now there's so much out there. There's so many apps that I don't think a lot of people are just kind of browsing the editorial sections of the iOS app store. So I occasionally do get featured, which is very nice. I'm very thankful for it.

But I see, like, when you look at the sales that happen as a result of that... it's hard to see a bump anymore. I'm sure it helps. I'm sure any bit helps. And if you don't already have a ton of exposure in any other way, you got to take whatever you can get.

But I see, like, when you look at the sales that happen as a result of that... it's hard to see a bump anymore. I'm sure it helps. I'm sure any bit helps. And if you don't already have a ton of exposure in any other way, you got to take whatever you can get.

But the effect that it has has gone down over time to the point where now I think it's more of a vanity and honor thing than an actual thing that translates to sales. And so you should account for that in deciding how much to either spend accommodating their plans or and or how much to change your plans in response to that.

But the effect that it has has gone down over time to the point where now I think it's more of a vanity and honor thing than an actual thing that translates to sales. And so you should account for that in deciding how much to either spend accommodating their plans or and or how much to change your plans in response to that.

So my advice after all of that elaboration would be don't change your plans. Release it when you want to release it, and if they want to feature it, they'll come to you.

So my advice after all of that elaboration would be don't change your plans. Release it when you want to release it, and if they want to feature it, they'll come to you.

Trust me. Ask any iOS developer you know. Ask Underscore. Ask Ben McCarthy. Ask everyone you know who has apps in the store. They're all going to tell you the same thing.

Trust me. Ask any iOS developer you know. Ask Underscore. Ask Ben McCarthy. Ask everyone you know who has apps in the store. They're all going to tell you the same thing.

Yeah, they did recently launch notifications for when you're featured. I've been notified through app figures. They have a thing. If you use app figures, they'll tell you. But it is mostly just like you kind of just rely on people telling you on social networks, hey, congrats, that's why you're apping this thing.

Yeah, they did recently launch notifications for when you're featured. I've been notified through app figures. They have a thing. If you use app figures, they'll tell you. But it is mostly just like you kind of just rely on people telling you on social networks, hey, congrats, that's why you're apping this thing.