Marco Arment

And what about the Apple Watch? The Apple Watch has optional cellular. All of them have Wi-Fi and Bluetooth. It is a very tight power situation in the Apple Watch. If you can make those – and it's also a tight space situation. If you can make Wi-Fi, Bluetooth, and cellular smaller and more power efficient –

And what about the Apple Watch? The Apple Watch has optional cellular. All of them have Wi-Fi and Bluetooth. It is a very tight power situation in the Apple Watch. If you can make those – and it's also a tight space situation. If you can make Wi-Fi, Bluetooth, and cellular smaller and more power efficient –

The Apple Watch will benefit substantially from that because it's where those are like most desperate resources. So think about, for instance, not only can the watch possibly get slimmer, lighter, whatever, bigger battery, whatever. Also, maybe if they can make big strides in those areas, maybe the watch can start using its networking more.

The Apple Watch will benefit substantially from that because it's where those are like most desperate resources. So think about, for instance, not only can the watch possibly get slimmer, lighter, whatever, bigger battery, whatever. Also, maybe if they can make big strides in those areas, maybe the watch can start using its networking more.

oh my god what a concept maybe our apps wouldn't be like incredibly aggressively throttled with every single thing they try to do on the watch maybe the cell connection on the watch could get reliable because it wouldn't constantly put itself to sleep or it could all just get so much flakier no trust me the cell connection on the watch cannot be flakier than it already is but like you know maybe the watch can start using wi-fi for more data transfer instead of relying on slow bluetooth for as much as possible like there's all maybe maybe the the watch can do more frequent updates definitely more upsides for the watch

oh my god what a concept maybe our apps wouldn't be like incredibly aggressively throttled with every single thing they try to do on the watch maybe the cell connection on the watch could get reliable because it wouldn't constantly put itself to sleep or it could all just get so much flakier no trust me the cell connection on the watch cannot be flakier than it already is but like you know maybe the watch can start using wi-fi for more data transfer instead of relying on slow bluetooth for as much as possible like there's all maybe maybe the the watch can do more frequent updates definitely more upsides for the watch

Yeah, so you can see there's very clear opportunities for, like, if they could make Bluetooth, Wi-Fi, and cellular smaller and more power efficient and cheaper to them, that does benefit us in a lot of potential ways. So I'm rooting for this, and I am confident at the moment that... Their hardware standards are so high, especially because these things would be going in the iPhone.

Yeah, so you can see there's very clear opportunities for, like, if they could make Bluetooth, Wi-Fi, and cellular smaller and more power efficient and cheaper to them, that does benefit us in a lot of potential ways. So I'm rooting for this, and I am confident at the moment that... Their hardware standards are so high, especially because these things would be going in the iPhone.

And the iPhone standards are so high that I think they're not going to do it until and unless it's solid.

And the iPhone standards are so high that I think they're not going to do it until and unless it's solid.

I can tell you exactly what they're doing. Do you remember when the butterfly keyboard finally died? About a year before, a year and a half before that, there was some rumor that Bono personally called Tim Cook and complained about it, and then it happened. I do remember that now. You know what I think happened here? The MKBHD question? Yes.

I can tell you exactly what they're doing. Do you remember when the butterfly keyboard finally died? About a year before, a year and a half before that, there was some rumor that Bono personally called Tim Cook and complained about it, and then it happened. I do remember that now. You know what I think happened here? The MKBHD question? Yes.

I honestly think that MKBHD asking Tim Cook about the Magic Mouse, I think Tim Cook went back after that and told somebody, hey, fix this.

I honestly think that MKBHD asking Tim Cook about the Magic Mouse, I think Tim Cook went back after that and told somebody, hey, fix this.

Yeah, because honestly, I bet that's what happened. Because 12 to 18 months, that's how long it takes to make a new mouse. For Apple, that's how long it takes. So I guarantee you, it was the MKBHD question and Tim Cook went to somebody and just said, take care of this. And before that, he never thought about it at all.

Yeah, because honestly, I bet that's what happened. Because 12 to 18 months, that's how long it takes to make a new mouse. For Apple, that's how long it takes. So I guarantee you, it was the MKBHD question and Tim Cook went to somebody and just said, take care of this. And before that, he never thought about it at all.

is that Marquez stated the question. I forget exactly what he said. It was like something like, you know, what about the magic mask? He stated the question with an implication that it's not well liked and something is wrong with it. And Tim Cook was caught off guard by that. You can see in his face that he not only was caught off guard, but he didn't know what Marquez was talking about.

is that Marquez stated the question. I forget exactly what he said. It was like something like, you know, what about the magic mask? He stated the question with an implication that it's not well liked and something is wrong with it. And Tim Cook was caught off guard by that. You can see in his face that he not only was caught off guard, but he didn't know what Marquez was talking about.

No, but you could see in Tim Cook's face, it dawned on him in that moment that, A, there is something that a lot of people don't like about this, and B, I don't know what it is. I bet Tim Cook does not like being surprised, especially in public like that. So I bet he went back after that, and that was a, like, fix this situation. Yeah.

No, but you could see in Tim Cook's face, it dawned on him in that moment that, A, there is something that a lot of people don't like about this, and B, I don't know what it is. I bet Tim Cook does not like being surprised, especially in public like that. So I bet he went back after that, and that was a, like, fix this situation. Yeah.