Marco Saric

We got expansion of 400 and churn 400.

So that was very even.

This month, expansion MRR of 300 and churn of 100.

And then the previous month, which was March, expansion 800 and churn 300.

So like...

That's one that I care about.

I mean, new MRR always covers obviously both, but I'm curious that the churn gets covered by expansion to kind of even it out.

I would personally, just this is anecdotal based off the interviews that I've done in the database that I run, you rarely see companies at this stage in this taxonomy, this category, have expansion revenue like you guys do.

I would credit it because it's so crystal clear

that people are paying you a price point tied to the number of unique website visits.

So you have a natural automatic upsell built in and that's a very healthy thing.

And we don't actually even enforce it so strong.

We send an email a couple of months in and we kindly ask you to upgrade and it works well and people respect that and people upgrade.

And yeah, like you say, it's a natural thing.

You want to build your website to grow more and then you end up having more visitors, which means you end up having to pay more for your analytics.

It kind of makes sense because also our costs are larger with storage and all that stuff.

Yeah, very good.

All right, Marco, let's wrap up with the famous five.

Number one, what's your favorite book?

Rework, I would say.