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Marcos Rivera

๐Ÿ‘ค Speaker
159 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

So I would say I've had to break down the team.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

Seven analysts, consultants, two folks on the admin operation side, and one marketing.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

So last year we worked with 106 SaaS companies.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

Oh, wow.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

This year we're going to do more than that.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

We'll, we'll do.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

The bell curve.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

Yeah.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

20, 25 K. But we also, um, worked with, uh, some smaller, like the startups, even startups have a tough time scraping up 25 K to do pricing.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

So I advise and invest in a lot of smaller companies.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

And so we'll do like mini engagements to help them out.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

At this stage.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

We're doing pretty good.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

Oh, man, you said it.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

I really underestimated the effort to write a book.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

But there are a couple of things that went behind this.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

One is I really wanted to give a tool or a playbook for a lot of those hardworking SaaS entrepreneurs out there to demystify pricing.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

A lot of folks, Nathan, they're guessing, they're copying.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

And they're sort of leaving it to the wind.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

And I think that's leaving a lot of their growth potential on the table.