Marcos Rivera

So if you give them this playbook, which sort of makes it a little bit more approachable, gives them some really hard-hitting, quick tactics to implement, I want to help these SAF fleets, I call them.

They're out there working hard every day to really capture their values.

Yeah.

So it drops August 16th.

It is available for pre-purchase right now on Amazon, on Barnes and Nobles, anywhere books are sold.

And yeah, super excited about it.

And I can't wait to come out.

It's a lot of me poured into that.

23 years of pricing just poured into my book.

I put a fun spin on it because I grew up with hip hop in my early days growing up in the Bronx.

So I infuse a lot of these hip hop lyrics into the chapters just to make it a lot more fun to read.

So the URL is streetpricingbook.com or just go to pricingio.com and you can visit and hit it either way.

So I did go in on the high end.

What I ended up doing is actually pulling the plug and independently publishing it myself with an agency.

There you go.

Favorite business book?

I'd have to say, it isn't really a business book.

I read a book called On Writing Well by William Zinsser.

It teaches you how to communicate more effectively, which we all do every single day.

So that's been a real big help.