Marcus Sheridan

You have to start thinking like a media company. I do not care how big or small you are. Every single job that you do is a litany of videos that you could be doing. And video is our future for home services, home contracting, etc. It is now a video first industry. And there's a very strong argument that your YouTube channel will be more important than your website in five years.

You have to start thinking like a media company. I do not care how big or small you are. Every single job that you do is a litany of videos that you could be doing. And video is our future for home services, home contracting, etc. It is now a video first industry. And there's a very strong argument that your YouTube channel will be more important than your website in five years.

It could absolutely happen. Prepare for it.

It could absolutely happen. Prepare for it.

Yeah, there's so much going on, man. First of all, it's so nice to be here with you live. This is great. This is very, very fun. I think for, it seems like, you know, I've had river pools since 2001. So I was pretty much right out of college almost. And I can tell you in the last three years, there have been dramatically more changes in those three years than I saw in my first 22 years.

Yeah, there's so much going on, man. First of all, it's so nice to be here with you live. This is great. This is very, very fun. I think for, it seems like, you know, I've had river pools since 2001. So I was pretty much right out of college almost. And I can tell you in the last three years, there have been dramatically more changes in those three years than I saw in my first 22 years.

It's extraordinary. The rate of change right now is like nothing we've ever seen. You know, it's interesting too, just from a general marketer's perspective, just to talk about that for a second, for 20 years, roughly, we didn't really change marketing very much. There was Google, there was search, there was paid, and we did it for the most part the same way for 20 years, and that game's changing.

It's extraordinary. The rate of change right now is like nothing we've ever seen. You know, it's interesting too, just from a general marketer's perspective, just to talk about that for a second, for 20 years, roughly, we didn't really change marketing very much. There was Google, there was search, there was paid, and we did it for the most part the same way for 20 years, and that game's changing.

So I'm thinking about that all the time. I'm constantly in the sandbox right now, which I think everybody should be. It's like your fiduciary, as you know, as a business owner, as a leader, to get in the AI sandbox and to learn a lot about it. I'm obsessed constantly.

So I'm thinking about that all the time. I'm constantly in the sandbox right now, which I think everybody should be. It's like your fiduciary, as you know, as a business owner, as a leader, to get in the AI sandbox and to learn a lot about it. I'm obsessed constantly.

More than I've ever been with today's buyer and how we connect with them how we earn their trust I think about that in weird ways and in ways that people do not I'm also thinking constantly about how we can break rules and industries and disrupt them Yeah, which I think there's plenty of opportunity there and hopefully we'll talk about that today because I could even like we could talk about some just like hacks that anybody could take and

More than I've ever been with today's buyer and how we connect with them how we earn their trust I think about that in weird ways and in ways that people do not I'm also thinking constantly about how we can break rules and industries and disrupt them Yeah, which I think there's plenty of opportunity there and hopefully we'll talk about that today because I could even like we could talk about some just like hacks that anybody could take and

if we're allowed to use that word, if you want to disrupt your industry and just really get known very, very quickly, I've got some ways for you today that are going to work every single time.

if we're allowed to use that word, if you want to disrupt your industry and just really get known very, very quickly, I've got some ways for you today that are going to work every single time.

Disruption?

Disruption?

Okay, we'll go there first because there's just some fun things. Can I give my quick background just so people understand where this comes from? So I started River Pools with a couple buddies in 2001. Things were going okay for us. We were focused on mainly fiberglass swimming pools. Then we had the crash of 2008, 2009. look like we're going to lose the business.

Okay, we'll go there first because there's just some fun things. Can I give my quick background just so people understand where this comes from? So I started River Pools with a couple buddies in 2001. Things were going okay for us. We were focused on mainly fiberglass swimming pools. Then we had the crash of 2008, 2009. look like we're going to lose the business.

The good thing about pain and suffering is it forces us to get outside of our comfort zone and say, let's just send it. That's when I really started to obsess about the buyer, about the internet. Make a long story short, we ended up doing a bunch of things that were creative online that were innovative and very, very disruptive. We became the most traffic-swing pool website in the world.

The good thing about pain and suffering is it forces us to get outside of our comfort zone and say, let's just send it. That's when I really started to obsess about the buyer, about the internet. Make a long story short, we ended up doing a bunch of things that were creative online that were innovative and very, very disruptive. We became the most traffic-swing pool website in the world.