Marcus Sheridan

And then we became the fastest growing fiberglass pool company in the U.S. We became the fastest growing manufacturer of fiberglass pools in the U.S. We became the first franchise of fiberglass pools in the U.S. And it's been an extraordinary ride.

And then we became the fastest growing fiberglass pool company in the U.S. We became the fastest growing manufacturer of fiberglass pools in the U.S. We became the first franchise of fiberglass pools in the U.S. And it's been an extraordinary ride.

And throughout this time period, of course, I've started all these other careers, one of which is speaking full time to businesses, just like the people that are listening to this right now. The number one industry that I speak to is home services. That's why I'm so pumped about this, being on this pod with you, because these are my people, dog. That's right. Right?

And throughout this time period, of course, I've started all these other careers, one of which is speaking full time to businesses, just like the people that are listening to this right now. The number one industry that I speak to is home services. That's why I'm so pumped about this, being on this pod with you, because these are my people, dog. That's right. Right?

So let's talk about just some quick ways that you can disrupt. And I'm just going to take it back. I'm going to go way back in time for a second on this, because I think this whole conversation will probably have to do with a little bit of disruption.

So let's talk about just some quick ways that you can disrupt. And I'm just going to take it back. I'm going to go way back in time for a second on this, because I think this whole conversation will probably have to do with a little bit of disruption.

When we started installing fiberglass pools... Now, by the way, when I give an example today, for you as the audience, it is your job to hear the principle of what I'm saying and then apply that to your business, regardless of what we're talking about, because it's very easy for anybody to listen to this and say, but that might have worked for him as a pool guy, but that won't work for me, which, by the way, is the death of creativity and innovation in business.

When we started installing fiberglass pools... Now, by the way, when I give an example today, for you as the audience, it is your job to hear the principle of what I'm saying and then apply that to your business, regardless of what we're talking about, because it's very easy for anybody to listen to this and say, but that might have worked for him as a pool guy, but that won't work for me, which, by the way, is the death of creativity and innovation in business.

Don't be that guy or that gal, please, for the love of all that's pure and holy, right? So... When we started with fiberglass pools, here's how fiberglass pools were built.

Don't be that guy or that gal, please, for the love of all that's pure and holy, right? So... When we started with fiberglass pools, here's how fiberglass pools were built.

You dug a hole, you put a base of sand at the bottom of that hole, you set a fiberglass pool shell on top of that sand, you backfilled all the way around that pool with sand and filled it with water, and then you poured a concrete patio around it, and you called that a fiberglass swimming pool. Now, any doofus knows there's one fundamental structural flaw with what I just described.

You dug a hole, you put a base of sand at the bottom of that hole, you set a fiberglass pool shell on top of that sand, you backfilled all the way around that pool with sand and filled it with water, and then you poured a concrete patio around it, and you called that a fiberglass swimming pool. Now, any doofus knows there's one fundamental structural flaw with what I just described.

Because we learned in some book 2,000 years ago that you don't build houses on sand, and you certainly shouldn't build pools on sand. But yet they're building pools on sand. And so what happens as a byproduct of that, right? So sand settles and sand washes. So fiberglass pools were moving and they were shifting. Nobody was doing anything about it. So we said, this is dumb. What is going on?

Because we learned in some book 2,000 years ago that you don't build houses on sand, and you certainly shouldn't build pools on sand. But yet they're building pools on sand. And so what happens as a byproduct of that, right? So sand settles and sand washes. So fiberglass pools were moving and they were shifting. Nobody was doing anything about it. So we said, this is dumb. What is going on?

And I started creating videos and articles that essentially said, there is a major problem with the way fiberglass pools are installed. And we put our stake in the ground. We said, this is wrong and it shouldn't be this way. We're the first company in the world to talk about this. At the time, over 80% of all fiberglass pools were installed on sand. Now,

And I started creating videos and articles that essentially said, there is a major problem with the way fiberglass pools are installed. And we put our stake in the ground. We said, this is wrong and it shouldn't be this way. We're the first company in the world to talk about this. At the time, over 80% of all fiberglass pools were installed on sand. Now,

We did this and suddenly I started getting calls, Tommy, from like pool contractors around the country. And they're saying to me, Marcus, you're killing me here because I got this homeowner that once they're pooled, installed on gravel, but it's going to cost me a thousand more bucks to get gravel instead of sand. And so like, what's going on here?

We did this and suddenly I started getting calls, Tommy, from like pool contractors around the country. And they're saying to me, Marcus, you're killing me here because I got this homeowner that once they're pooled, installed on gravel, but it's going to cost me a thousand more bucks to get gravel instead of sand. And so like, what's going on here?

And I said, what's going on is the fact that you're settling on an inferior methodology to do your stuff and you shouldn't be. Make a long story short, the whole industry changed. because we spoke up. Today, it's a complete reverse of when we started. Roughly 80% of all pools, fiberglass pools, are built on gravel, some type of crushed stone.

And I said, what's going on is the fact that you're settling on an inferior methodology to do your stuff and you shouldn't be. Make a long story short, the whole industry changed. because we spoke up. Today, it's a complete reverse of when we started. Roughly 80% of all pools, fiberglass pools, are built on gravel, some type of crushed stone.