Marcus Sheridan

So, one of the easiest ways that you can disrupt your industry, and this happens in almost every industry, and I'm sure this is happening in garage doors. There's something about the way a lot of people do garage doors, let's just use you as an example, that annoys the crap out of you. That you're saying to yourself, it shouldn't be done that way. Like, why is that allowed?

So, one of the easiest ways that you can disrupt your industry, and this happens in almost every industry, and I'm sure this is happening in garage doors. There's something about the way a lot of people do garage doors, let's just use you as an example, that annoys the crap out of you. That you're saying to yourself, it shouldn't be done that way. Like, why is that allowed?

There's standards that everyone who is worth their salt drives them crazy throughout home services. So, for example, and let's just see if you can come up with one now. What is something that happens all the time within the garage door space that drives you crazy? Maybe not every contractor does it, but a whole bunch of them do it.

There's standards that everyone who is worth their salt drives them crazy throughout home services. So, for example, and let's just see if you can come up with one now. What is something that happens all the time within the garage door space that drives you crazy? Maybe not every contractor does it, but a whole bunch of them do it.

So that's the type of subject right there that you can just own it. You have to give it a name. You have to brand it. And there's a process here. But you can go after that. And then everybody is saying, so I'm going to get that strut thing, right? Like that strut thing. Strut technology that I was learning from you, that I was watching that one video, you're like, we're getting that right here.

So that's the type of subject right there that you can just own it. You have to give it a name. You have to brand it. And there's a process here. But you can go after that. And then everybody is saying, so I'm going to get that strut thing, right? Like that strut thing. Strut technology that I was learning from you, that I was watching that one video, you're like, we're getting that right here.

And you're like, yes, yes, it's standard. But now the whole industry has to start to shift because you raised all boats. That's what the great ones do. And a lot of folks aren't thinking like that. But yet they sit there and they watch things all the time and they get frustrated with it. We, instead of just watching it, we did something about it. Can I give you another one?

And you're like, yes, yes, it's standard. But now the whole industry has to start to shift because you raised all boats. That's what the great ones do. And a lot of folks aren't thinking like that. But yet they sit there and they watch things all the time and they get frustrated with it. We, instead of just watching it, we did something about it. Can I give you another one?

Okay, so here's another one that we did. This is it, by the way. Some of these actually give us disruption prompts in Endless Customers, the new book. One day, Tommy, I was sitting there, and this was circa like 2011, 2012. I was in a grocery store, right? And I was looking at the magazines on the magazine aisle, and I saw that, you know that magazine Motor Train Car of the Year? Yeah.

Okay, so here's another one that we did. This is it, by the way. Some of these actually give us disruption prompts in Endless Customers, the new book. One day, Tommy, I was sitting there, and this was circa like 2011, 2012. I was in a grocery store, right? And I was looking at the magazines on the magazine aisle, and I saw that, you know that magazine Motor Train Car of the Year? Yeah.

You know that, right? So I looked at that, and I said, you know what doesn't exist? Motor Train Pool of the Year. What if we created an award system for swimming pools? So this story is tripping, okay? Check it out. So what I did, and this was before our whole site went big, but this was part of the process of us just blowing up and becoming the most trafficked swimming pool website in the world.

You know that, right? So I looked at that, and I said, you know what doesn't exist? Motor Train Pool of the Year. What if we created an award system for swimming pools? So this story is tripping, okay? Check it out. So what I did, and this was before our whole site went big, but this was part of the process of us just blowing up and becoming the most trafficked swimming pool website in the world.

So I said, what if I... To make it clear to everybody, we were a simple pool builder, a dealer for a fiberglass pool company. We weren't a manufacturer at the time. So essentially, we were like a Chevrolet dealer, right? And there's... Just like there's about, you know, seven, eight major auto manufacturers, there's about seven, eight major fiberglass pool manufacturers.

So I said, what if I... To make it clear to everybody, we were a simple pool builder, a dealer for a fiberglass pool company. We weren't a manufacturer at the time. So essentially, we were like a Chevrolet dealer, right? And there's... Just like there's about, you know, seven, eight major auto manufacturers, there's about seven, eight major fiberglass pool manufacturers.

So we were really, really small fish in this pond with these Goliaths. So I said... Why don't we create an award system where I give out awards to all the manufacturers, including the ones I'm selling against, for best fiberglass pool shapes of the year.

So we were really, really small fish in this pond with these Goliaths. So I said... Why don't we create an award system where I give out awards to all the manufacturers, including the ones I'm selling against, for best fiberglass pool shapes of the year.

And so, for example, I did a whole bunch of research on all the different manufacturers, and I said, okay, just like you might have sports car of the year, I said, we're going to have freeform fiberglass pool of the year. We're going to have rectangle fiberglass pool of the year. We're going to have diving fiberglass pool of the year. And I gave out all of these awards, right?

And so, for example, I did a whole bunch of research on all the different manufacturers, and I said, okay, just like you might have sports car of the year, I said, we're going to have freeform fiberglass pool of the year. We're going to have rectangle fiberglass pool of the year. We're going to have diving fiberglass pool of the year. And I gave out all of these awards, right?

published them online, made a big fuss about it. Suddenly, okay, suddenly here's what happened. I was getting calls from manufacturers and they were literally saying to me, first off, they were saying, who is this guy giving out these awards? But they noticed the article started getting a ton of traction. Like the content was getting a ton of traction.

published them online, made a big fuss about it. Suddenly, okay, suddenly here's what happened. I was getting calls from manufacturers and they were literally saying to me, first off, they were saying, who is this guy giving out these awards? But they noticed the article started getting a ton of traction. Like the content was getting a ton of traction.