Marcus Sheridan

So like, okay, it's getting a lot of traction. People are getting noticed. They were getting calls about these different shapes that I had mentioned. And so now they started to reach out to me and they said, they said, Marcus, we think we have some shapes here that would go well in your awards next year. Would you come out to the factory and view these different models that we have?

So like, okay, it's getting a lot of traction. People are getting noticed. They were getting calls about these different shapes that I had mentioned. And so now they started to reach out to me and they said, they said, Marcus, we think we have some shapes here that would go well in your awards next year. Would you come out to the factory and view these different models that we have?

So suddenly I was getting invites out to these places and I was just some 30 some year old little kid in their mind, but suddenly like I was having this influence. Then I was seeing, and this is the funniest part, major competitors on their homepage were, were telling the world that they had won an award for best fiberglass pool in class. Linking back, of course, to my website.

So suddenly I was getting invites out to these places and I was just some 30 some year old little kid in their mind, but suddenly like I was having this influence. Then I was seeing, and this is the funniest part, major competitors on their homepage were, were telling the world that they had won an award for best fiberglass pool in class. Linking back, of course, to my website.

So before I know it, I'm just like getting all this traffic from these major manufacturers. And this is a classic example.

So before I know it, I'm just like getting all this traffic from these major manufacturers. And this is a classic example.

Oh, yes. And this is another way that River Pools just blew up. So this is a classic case of how does... The digital David slay Goliath so easily because you don't have a board where you have to sit there and get approvals for everything. You don't have a bunch of red tape. You can be fast. You can be nimble. You can be quick. I mean, it is when someone tells me, I don't know, I'm just so small.

Oh, yes. And this is another way that River Pools just blew up. So this is a classic case of how does... The digital David slay Goliath so easily because you don't have a board where you have to sit there and get approvals for everything. You don't have a bunch of red tape. You can be fast. You can be nimble. You can be quick. I mean, it is when someone tells me, I don't know, I'm just so small.

Like, I just can't. I don't have this big board. I don't have eight people on my marketing team and I don't have this and I don't have that. I'm like, well then count your lucky stars because that means you have no limitations and you can just do stuff all day long and everybody's like, I can't believe you did that. And then that's how you make waves in an industry.

Like, I just can't. I don't have this big board. I don't have eight people on my marketing team and I don't have this and I don't have that. I'm like, well then count your lucky stars because that means you have no limitations and you can just do stuff all day long and everybody's like, I can't believe you did that. And then that's how you make waves in an industry.

We're in a time period where you've got to create what I call trust signals. And we can obviously get into this, but trust signals, because for 20 years, 20 years, like I said, we had to really make two groups very happy with us and recommend us. First off, the homeowner had to recommend us, right? That's been true. in the last decades and it's always going to be true.

We're in a time period where you've got to create what I call trust signals. And we can obviously get into this, but trust signals, because for 20 years, 20 years, like I said, we had to really make two groups very happy with us and recommend us. First off, the homeowner had to recommend us, right? That's been true. in the last decades and it's always going to be true.

But then, 20ish years ago, for the first time, Search engines had to recommend us. Google had to recommend us. And we've been fighting that battle for more than two decades now. But suddenly AI comes out in November, 2022, and now there's a third party that has to recommend us, which is AI.

But then, 20ish years ago, for the first time, Search engines had to recommend us. Google had to recommend us. And we've been fighting that battle for more than two decades now. But suddenly AI comes out in November, 2022, and now there's a third party that has to recommend us, which is AI.

And the thing that everybody's sleeping on, Tommy, and the thing that worries me to death about all these home services companies that I'm meeting with all the time and are saying to me, yo, Marcus, I'm doing paid, but it's just not working. Like I'm spending more on paid right now than I've ever spent. I'm getting less results than I've ever gotten.

And the thing that everybody's sleeping on, Tommy, and the thing that worries me to death about all these home services companies that I'm meeting with all the time and are saying to me, yo, Marcus, I'm doing paid, but it's just not working. Like I'm spending more on paid right now than I've ever spent. I'm getting less results than I've ever gotten.

I am working with an SEO agency, but I don't understand. I'm not getting the traction that I was getting before. Or my rankings are still decent, but I'm seeing less traffic as a whole. It's like, yeah, that's because everything is going towards you and I are going to be using either ChatGPT or some AI as our fundamental search engine that we search with in the future.

I am working with an SEO agency, but I don't understand. I'm not getting the traction that I was getting before. Or my rankings are still decent, but I'm seeing less traffic as a whole. It's like, yeah, that's because everything is going towards you and I are going to be using either ChatGPT or some AI as our fundamental search engine that we search with in the future.

And it's different when it comes to AI because the future of all these home services companies is going to be contingent on whether or not AI is recommending them, which a lot of folks don't understand right now because you're not going to be able to throw money at the thing and say, all right, I'll just spend more on Google Ads.

And it's different when it comes to AI because the future of all these home services companies is going to be contingent on whether or not AI is recommending them, which a lot of folks don't understand right now because you're not going to be able to throw money at the thing and say, all right, I'll just spend more on Google Ads.