Marcus Sheridan

Someone has a problem. In other words, they realize, oh gee, I need a new garage door. First question they have is... How much? Roughly, roughly, how much is this going to cost? Literally the first question. Now, what's crazy is oftentimes, if someone cannot get that question addressed, they can't continue in the buyer's journey.

Someone has a problem. In other words, they realize, oh gee, I need a new garage door. First question they have is... How much? Roughly, roughly, how much is this going to cost? Literally the first question. Now, what's crazy is oftentimes, if someone cannot get that question addressed, they can't continue in the buyer's journey.

They don't feel comfortable because everything else is almost irrelevant until I know, am I in the game or not? How many times over the course of years, for anybody who's listening to this right now, has someone said to you, I'm not going to hold you to it, but just give me a feel. What are we looking at here? I mean, we're talking anybody that's been in the game hundreds and hundreds of times.

They don't feel comfortable because everything else is almost irrelevant until I know, am I in the game or not? How many times over the course of years, for anybody who's listening to this right now, has someone said to you, I'm not going to hold you to it, but just give me a feel. What are we looking at here? I mean, we're talking anybody that's been in the game hundreds and hundreds of times.

So that's the first question. Then they start their research. They start researching companies. They reach out to companies. They start to fill out forms or make phone calls. And then they meet with salespeople. And the last question of the buyer's journey, it's extraordinary. It's almost the same. And now it's exactly how much is this going to cost?

So that's the first question. Then they start their research. They start researching companies. They reach out to companies. They start to fill out forms or make phone calls. And then they meet with salespeople. And the last question of the buyer's journey, it's extraordinary. It's almost the same. And now it's exactly how much is this going to cost?

We start and we stop the buyer's journey with the same question, essentially. Now, what does a pricing estimator do? So I've got a company that started called priceguide.ai. And I said, this is a mega trend. And I want, I know where this is all headed. And I want contractors to have the ability to add a pricing estimator to their website.

We start and we stop the buyer's journey with the same question, essentially. Now, what does a pricing estimator do? So I've got a company that started called priceguide.ai. And I said, this is a mega trend. And I want, I know where this is all headed. And I want contractors to have the ability to add a pricing estimator to their website.

So the data I'm about to give you is based on now hundreds of current users for this software that I started last year. And the thing is like catching on like wildfire. Here's how it works. It uses AI, of course, and any contractor can go to priceguy.ai and they can say, here's my business. I'm a landscaper, I'm a roofer, I'm a remodeler, whatever it is.

So the data I'm about to give you is based on now hundreds of current users for this software that I started last year. And the thing is like catching on like wildfire. Here's how it works. It uses AI, of course, and any contractor can go to priceguy.ai and they can say, here's my business. I'm a landscaper, I'm a roofer, I'm a remodeler, whatever it is.

And then the AI will say, okay, so if that's your business, here's some of the different services that you could offer. Which services do you want to offer? And then it selects the services and then the AI pulls up a bunch of questions that you would likely want to ask customers.

And then the AI will say, okay, so if that's your business, here's some of the different services that you could offer. Which services do you want to offer? And then it selects the services and then the AI pulls up a bunch of questions that you would likely want to ask customers.

the homeowner, so as to be able to give them a general price, like what's the square footage, what's this, you know, typical questions that you would ask someone to give them a range, and then you modify it yourself, and you put in some number variables, in other words, how that would impact the price based on their answer, and make a long story short, it gives you a snippet of code in less than 30 minutes, and less than $200 a year, you can have a working pricing estimator that you put on your website.

the homeowner, so as to be able to give them a general price, like what's the square footage, what's this, you know, typical questions that you would ask someone to give them a range, and then you modify it yourself, and you put in some number variables, in other words, how that would impact the price based on their answer, and make a long story short, it gives you a snippet of code in less than 30 minutes, and less than $200 a year, you can have a working pricing estimator that you put on your website.

Now, here's the catch. Here's what's so extraordinary about it, Tommy. I've seen this over and over again in home services. If somebody puts this on their website, you will immediately see a three to 500% lift in conversions the day you do it. Three to 500% off of your existing traffic. Now, you're not spending almost any money here.

Now, here's the catch. Here's what's so extraordinary about it, Tommy. I've seen this over and over again in home services. If somebody puts this on their website, you will immediately see a three to 500% lift in conversions the day you do it. Three to 500% off of your existing traffic. Now, you're not spending almost any money here.

Can you imagine if you get five leads a week, let's say, to your website right now, and suddenly that five goes to 15? What type of financial impact is that on your business? And we're talking about $200 a year. Now, there might be some pushback coming here, so I'm preparing for it. But let me just say, you know a lot about software.

Can you imagine if you get five leads a week, let's say, to your website right now, and suddenly that five goes to 15? What type of financial impact is that on your business? And we're talking about $200 a year. Now, there might be some pushback coming here, so I'm preparing for it. But let me just say, you know a lot about software.

The average SaaS product, software as a service, has a churn rate of 3% to 5% per month. That's normal. I've had this maybe out now for just under a year, and our churn rate is under 0.6%. And there's a reason for this. As soon as somebody puts this on their website, they start generating a crap ton of leads that they wouldn't have generated before.

The average SaaS product, software as a service, has a churn rate of 3% to 5% per month. That's normal. I've had this maybe out now for just under a year, and our churn rate is under 0.6%. And there's a reason for this. As soon as somebody puts this on their website, they start generating a crap ton of leads that they wouldn't have generated before.