Marcus Sheridan

But one other catch to this, you have to show it clearly on your homepage that And you need to have a strong call to action that says something like, get instant estimate. Get instant estimate. So now, you see what happens is most home contractors will literally on their homepage have like,

But one other catch to this, you have to show it clearly on your homepage that And you need to have a strong call to action that says something like, get instant estimate. Get instant estimate. So now, you see what happens is most home contractors will literally on their homepage have like,

Five CTAs that are the same freaking thing, and it says call for quote, call for quote, get your quote, get your quote, get your quote, which is almost like at this point the middle finger of the internet. This drives people crazy.

Five CTAs that are the same freaking thing, and it says call for quote, call for quote, get your quote, get your quote, get your quote, which is almost like at this point the middle finger of the internet. This drives people crazy.

And so instead of just saying, hey, call for quote, call for quote, call for quote, fill this form out for quote, et cetera, et cetera, now you're literally addressing that first fundamental question that they have, They're able to say, okay, I feel like I have a sense. And you can make it as rangy as you want. You see, you don't have to be specific. But you do have to give a range.

And so instead of just saying, hey, call for quote, call for quote, call for quote, fill this form out for quote, et cetera, et cetera, now you're literally addressing that first fundamental question that they have, They're able to say, okay, I feel like I have a sense. And you can make it as rangy as you want. You see, you don't have to be specific. But you do have to give a range.

Because if you give a range, now you get the conversion. Now you've got the email that you can re-market, you can nurture. And now you're cooking with gas, whereas before you didn't have nothing. If most people realize just how many people they lose from their website, that they could have gotten a lead from simply because the only thing they had on there was call for quote.

Because if you give a range, now you get the conversion. Now you've got the email that you can re-market, you can nurture. And now you're cooking with gas, whereas before you didn't have nothing. If most people realize just how many people they lose from their website, that they could have gotten a lead from simply because the only thing they had on there was call for quote.

They would vomit in their mouth. It's that strong because they don't realize this, but yet it's been done the same way for so long. This is the norm in the industry. And one last prediction, then I want to hear your thoughts. And sorry for the rant. No, no, good. And that is this.

They would vomit in their mouth. It's that strong because they don't realize this, but yet it's been done the same way for so long. This is the norm in the industry. And one last prediction, then I want to hear your thoughts. And sorry for the rant. No, no, good. And that is this.

Actually, I'm not sorry because I believe in this and I think it's extraordinary the impact that it can make on people's lives. Because I've looked over that cliff of bankruptcy and it's not fun. And I want to help people find that financial peace. And this is that serious to me. We've had so many companies do this now. And what's wild, let me give you one example.

Actually, I'm not sorry because I believe in this and I think it's extraordinary the impact that it can make on people's lives. Because I've looked over that cliff of bankruptcy and it's not fun. And I want to help people find that financial peace. And this is that serious to me. We've had so many companies do this now. And what's wild, let me give you one example.

I had a shed manufacturer in Scotland. that had been doing the Ask-You-Answer. They had pricing articles. They had pricing videos. They had a price list on their website, Tommy, a price list of their different models. And so they said, Marcus, I think I want to put price guide on there. I want to put that estimator tool on there.

I had a shed manufacturer in Scotland. that had been doing the Ask-You-Answer. They had pricing articles. They had pricing videos. They had a price list on their website, Tommy, a price list of their different models. And so they said, Marcus, I think I want to put price guide on there. I want to put that estimator tool on there.

I'm like, I don't know if it's going to really work because you have price lists, but okay, fine. Suddenly they have five extra leads from that day and it's never slowed down. In their first six months, they did over a million dollars in revenue from it. And here's what we realized.

I'm like, I don't know if it's going to really work because you have price lists, but okay, fine. Suddenly they have five extra leads from that day and it's never slowed down. In their first six months, they did over a million dollars in revenue from it. And here's what we realized.

Anytime someone does an interactive tool on your site, that's the key phrase, interactive, there's this thing called sunk cost fallacy. You're very aware of it. The more time they spend working with you... the more they're invested in you and the more they desire to find a way to work with you. That's the power of estimators. And man, they're changing the game. Final point. My prediction is this.

Anytime someone does an interactive tool on your site, that's the key phrase, interactive, there's this thing called sunk cost fallacy. You're very aware of it. The more time they spend working with you... the more they're invested in you and the more they desire to find a way to work with you. That's the power of estimators. And man, they're changing the game. Final point. My prediction is this.

90% of all home services... are going to have an estimator tool on their website within the next five years. Mark my words. The question is, are you going to wait until everybody does it and then follow the lead because it becomes the norm in the industry? Because it's already happened in roofing. You're already starting to see it with some grass-cutting businesses. So you're starting to see it.

90% of all home services... are going to have an estimator tool on their website within the next five years. Mark my words. The question is, are you going to wait until everybody does it and then follow the lead because it becomes the norm in the industry? Because it's already happened in roofing. You're already starting to see it with some grass-cutting businesses. So you're starting to see it.