Marcus Sheridan

And I looked at his stuff, and I said, yeah, Steve, you're not doing the system the way it should be done. You're not obsessed with what your buyers want to know. You're not really listening to them. And so we said, okay, okay, I'm going to listen. And he became one of the greatest students I've ever had. Tell me. What's that?

And I looked at his stuff, and I said, yeah, Steve, you're not doing the system the way it should be done. You're not obsessed with what your buyers want to know. You're not really listening to them. And so we said, okay, okay, I'm going to listen. And he became one of the greatest students I've ever had. Tell me. What's that?

Yeah, you're a TBD. I want that. You're a TBD, Tommy Mello. I got a feeling, though. Okay, so here's what happened with Steve. He kept getting this question about what are the least serviced kitchen appliances. Now, you sell more than one garage door brand, correct? Yeah, manufacturing, yeah. Okay, all right. So he sells a multiplicity. I mean, you know, Bosch, GE, just go down the list, right?

Yeah, you're a TBD. I want that. You're a TBD, Tommy Mello. I got a feeling, though. Okay, so here's what happened with Steve. He kept getting this question about what are the least serviced kitchen appliances. Now, you sell more than one garage door brand, correct? Yeah, manufacturing, yeah. Okay, all right. So he sells a multiplicity. I mean, you know, Bosch, GE, just go down the list, right?

His dilemma was this. If I tell the world what I serve as the least and they see all my brands, it means I naturally have to throw some under the bus, right? Yeah. We talked about it. He's like, so I can make my OEMs, my manufacturers happy, or I can make the buyer, the customer happy. Which one's paying my bills?

His dilemma was this. If I tell the world what I serve as the least and they see all my brands, it means I naturally have to throw some under the bus, right? Yeah. We talked about it. He's like, so I can make my OEMs, my manufacturers happy, or I can make the buyer, the customer happy. Which one's paying my bills?

See, a lot of people would never do anything to even ruffle the feathers of the OEM or the manufacturer or the supplier or whoever that is. Steve said, no, no, no, no. I'm all in. I'm obsessed with the buyer. So here's what he did.

See, a lot of people would never do anything to even ruffle the feathers of the OEM or the manufacturer or the supplier or whoever that is. Steve said, no, no, no, no. I'm all in. I'm obsessed with the buyer. So here's what he did.

He created a series of articles and videos that were, for each year since we came up with this idea, the least serviced, most reliable kitchen appliance brands of that year. Okay? Now, here's where it gets really interesting, Tommy Mello, and let's see if you're going to be the student that you say you're going to be.

He created a series of articles and videos that were, for each year since we came up with this idea, the least serviced, most reliable kitchen appliance brands of that year. Okay? Now, here's where it gets really interesting, Tommy Mello, and let's see if you're going to be the student that you say you're going to be.

What he did is he took every service call that he ran for the year, which is 34,000 service calls. Okay? 34,000. He analyzed every single one.

What he did is he took every service call that he ran for the year, which is 34,000 service calls. Okay? 34,000. He analyzed every single one.

And on a chart for the whole world he published, every brand that he sold the previous year, the total units he sold for each brand, the total service calls he ran on each brand, and therefore you saw the least serviced brand that he sold all the way down to the most serviced brand that he sold. And did the OEMs, did these huge brands get upset? Of course. Yes.

And on a chart for the whole world he published, every brand that he sold the previous year, the total units he sold for each brand, the total service calls he ran on each brand, and therefore you saw the least serviced brand that he sold all the way down to the most serviced brand that he sold. And did the OEMs, did these huge brands get upset? Of course. Yes.

And what did Steve say? What do you think he said? He said make a better product. That's exactly what he said. Make a better product because that's on you. And so even this year, even this year, he published it again, and he says in the first line, he said, this will be the most debated kitchen appliance article that you will read this year online.

And what did Steve say? What do you think he said? He said make a better product. That's exactly what he said. Make a better product because that's on you. And so even this year, even this year, he published it again, and he says in the first line, he said, this will be the most debated kitchen appliance article that you will read this year online.

And he does the same thing in video format, right? He's smart about that. Yep. And then he shows all of his numbers. What was the least service brand of 2024 or previous year? It was a company called Gaggenau, which is basically a Samsung product. A lot of people don't know about them, but they're a really great kitchen appliance. One of the worst that he sold this year.

And he does the same thing in video format, right? He's smart about that. Yep. And then he shows all of his numbers. What was the least service brand of 2024 or previous year? It was a company called Gaggenau, which is basically a Samsung product. A lot of people don't know about them, but they're a really great kitchen appliance. One of the worst that he sold this year.

Would you like to know what it is, Tommy? Just say yes.

Would you like to know what it is, Tommy? Just say yes.