Marcus Sheridan

Okay, good job. GE. Now, this is how David wins again. Because... Who do you think has more trust in the marketplace? Steve Shonkoff, Yale Appliance, or GE? Steve is willing to go where no one else is willing to go. And because of that, he's the gatekeeper. He's the trusted leader. He is the trusted advisor. Pick any phrase that you want. But that's audacious. And many people don't roll that way.

Okay, good job. GE. Now, this is how David wins again. Because... Who do you think has more trust in the marketplace? Steve Shonkoff, Yale Appliance, or GE? Steve is willing to go where no one else is willing to go. And because of that, he's the gatekeeper. He's the trusted leader. He is the trusted advisor. Pick any phrase that you want. But that's audacious. And many people don't roll that way.

And that's why they don't do extraordinary things. That's the way Steve rolls. And that's why he started off with me at $30 million. Today he's doing over $150 million. And this is in a time when everybody's saying kitchen appliances and retail in general is dying because Amazon's taking it over and you can't be successful. And Steve's like, y'all keep saying that and I'm going to keep blowing up.

And that's why they don't do extraordinary things. That's the way Steve rolls. And that's why he started off with me at $30 million. Today he's doing over $150 million. And this is in a time when everybody's saying kitchen appliances and retail in general is dying because Amazon's taking it over and you can't be successful. And Steve's like, y'all keep saying that and I'm going to keep blowing up.

And he's just crushing because he's doing it differently.

And he's just crushing because he's doing it differently.

Yeah, somebody that's listening has got one in their garage right now. It's still rolling. They've replaced the one in their house like three times.

Yeah, somebody that's listening has got one in their garage right now. It's still rolling. They've replaced the one in their house like three times.

Well, the problem is, I think, lots of times in home service. You see contractors that do something every day of their life, and they forget what it's like to be an ignorant consumer, an ignorant homeowner, that doesn't understand the nuance of what quality actually looks like. You said something that was really important. You said, we gave it a name, called it the worry-free. Yeah, worry-free.

Well, the problem is, I think, lots of times in home service. You see contractors that do something every day of their life, and they forget what it's like to be an ignorant consumer, an ignorant homeowner, that doesn't understand the nuance of what quality actually looks like. You said something that was really important. You said, we gave it a name, called it the worry-free. Yeah, worry-free.

Worry-free.

Worry-free.

Right. So a big part of this is you've naturally done it or you've intentionally done it, but you've gotten it done, which is, Oftentimes, we are doing things as contractors that are special, that are unique, that are above and beyond, but we don't name it. Yeah. And it's a big mistake.

Right. So a big part of this is you've naturally done it or you've intentionally done it, but you've gotten it done, which is, Oftentimes, we are doing things as contractors that are special, that are unique, that are above and beyond, but we don't name it. Yeah. And it's a big mistake.

Everyone has IP, and you have to look at your intellectual property, the thing that you're doing that most contractors aren't doing, and you have to say, all right, sure, maybe 10%, 20% is doing it, but could we name it? Even if 50%, 75% are doing it, could you name it? Could you talk about it better than the other ones talk about it?

Everyone has IP, and you have to look at your intellectual property, the thing that you're doing that most contractors aren't doing, and you have to say, all right, sure, maybe 10%, 20% is doing it, but could we name it? Even if 50%, 75% are doing it, could you name it? Could you talk about it better than the other ones talk about it?

Because if you can do that, then you're going to start to get a lot more attention and people are going to say, I want that. Or they're going to say, I want to absolutely make sure that when we get our thing, it has that and you say the name of the thing. Just like I want to make sure my pool's on gravel and not on sand.

Because if you can do that, then you're going to start to get a lot more attention and people are going to say, I want that. Or they're going to say, I want to absolutely make sure that when we get our thing, it has that and you say the name of the thing. Just like I want to make sure my pool's on gravel and not on sand.

That's right.

That's right.