Margo Gray

Tricia tells girls to delete any photos in bikinis.

Same goes for any photos involving alcohol.

Here's Tricia.

If all of this is sounding a little shallow and vapid to you, Lori says, basically, this is how you should think about it.

Speaking of rules, dress code is a big one.

Rush isn't just one event.

It stretches across several days and multiple rounds.

Each round has a different theme and a different dress code.

One day is all about sisterhood, another focuses on philanthropy.

Some days call for sundresses, other days cocktail dresses.

Sorority consultants give brand recommendations, styling tips, and nothing gets worn without their sign-off.

You're probably getting the sense that image is very important to the whole process.

And you're right.

But it's not the only thing.

Rush is essentially one long round of speed dating.

So conversational skills are very important.

And the goal isn't to memorize talking points.

It's to build these conversational skills.

The amount of conversation prep depends on the client.

For girls who struggle the most, Trisha estimates they practice anywhere from one to two hours a day for the four months leading up to Rush.