Margo Gray

And if she were going to compete, she wanted to be prepared.

Brooke and her mom went down a rabbit hole, looking into all kinds of recruitment consultants.

But one company stood out, Lori's company, Greek Chic.

What really sold them was the fact that Lori actually travels to Alabama during Rush Week to support her clients.

Of course, all of this costs money.

At Lori's company, packages range from $1,500 to $3,000.

The priciest package includes 24-7 on-call support throughout recruitment week.

But hiring a consultant is only the first step.

After that, the real work starts.

At most schools across the country, sorority recruitment begins at the start of the fall semester, but the preparation often begins a lot earlier than that.

At Greek Chic, for example, Lori starts working with clients during their senior year in high school, as soon as they know where they're going to college.

One of the first things she has her clients do is create a social resume, which is exactly what it sounds like.

Instead of a list of your previous employers, it's a list of all the social things you're involved with.

Brooke made one of these.

When Lori works with girls who've never lived in the South, there can be a cultural divide to navigate.

Part of the reason that Brooke had chosen to work with Greek Chic was that Lori lived on the East Coast.

She'd worked with a lot of young women from the Northeast who were hoping to join Greek life in the South.

I'm curious what some of the big misunderstandings are that girls from the East Coast tend to have about Southern rush culture.

But whether you're from New England or Mississippi, Lori and the other consultant I spoke to, Tricia, both emphasize the importance of social media.

Once an application is submitted, it's usually the first thing sororities will look at.