Margo Gray

That's when the documentary Bama Rush premiered.

Bama Rush takes viewers behind the scenes of sorority recruitment at the University of Alabama.

What had once been a relatively private campus process was suddenly public.

And that visibility extended beyond the sororities to the sorority consultants themselves.

Both Trisha and Lori were interviewed for the documentary.

Here's Lori speaking in Bama Rush.

After the documentary came out, Lori was inundated with new clients.

And she saw a surge in one type of client in particular, girls from the East Coast, the Midwest, and the West Coast, hoping to attend school in the South.

I got the chance to talk to one of Lori's East Coast clients.

Her name is Brooke.

Growing up, Brooke had never even considered the University of Alabama.

Her older sister went to Boston College, just a short drive from home.

But then Bama Rush came out, and suddenly her TikTok was flooded with videos.

They reminded her of the beauty pageants she competed in.

Brooke ended up applying to the University of Alabama.

When she got in, she knew one thing for sure.

She wanted to be part of Greek life.

The idea of having a group of sorority sisters really spoke to her.

Getting into a sorority wasn't going to be easy.

At least, that's what Brooke had seen on TikTok.