Margo Gray

Professional coaches who help girls navigate all the do's and don'ts of the rush process.

Here's Sorority Rush consultant, Tricia Addicks.

This is sorority rush consultant Lori Stefanelli.

Back in 2013, Lori started a sorority consulting company called Greek Chic.

She was working in HR before that, but on the side, she was regularly helping her friend's daughters going through the sorority recruitment process.

After a while, her husband convinced her it could be a real business, and Lori loved the idea.

Her own sorority experience had meant a lot to her, and she was excited to help other girls find something just as meaningful.

Trisha is also driven by personal experience.

Back as a freshman at the University of Georgia, she was really excited to join a sorority, but she went into recruitment completely unprepared, and it didn't go the way she'd hoped on bid day, the day everyone finds out which sorority they've been invited to join.

It has stayed with me for my whole life.

Trisha doesn't want any of her clients to experience that feeling.

Her business, It's All Greek to Me, started similarly to Lori's.

She was originally getting clients by word of mouth and doing everything on her own.

But it was hard to keep up with the workload, especially with clients spread across different schools, each with their own rush weeks.

Trisha started bringing on additional employees to help manage the workload, but demand kept growing.

The first major spike came in 2021 when Rush Talk took over TikTok.

That's when freshmen at the University of Alabama began posting videos about their experience going through sorority recruitment.

The video started going viral.

People across the country were stunned by the lavish sorority houses, the designer outfits, the over-the-top choreographed dance routines.

Trisha saw a spike in applicants, but nothing compared to 2023.