Maria Delano

So figure out a way to get your fans to find you.

Once they start talking to you, listen, reply to them.

take it a bit further and actually show them that you care and try to help them in their own lives, learn from fan feedback, and then it will keep going.

All right.

And also, my artifact for this conference is a little template that will help you start doing this with your own content.

And there will be a link on the last slide, so don't worry about it.

All right, step three, empower your pans.

We've talked about smaller SaaS companies.

Spark Tor is pretty small.

Notion's growing, but they're still not the biggest.

Can you do this if you're a big company?

Yes.

And our example is HubSpot.

I'm actually not a customer of HubSpot, so I couldn't call myself a fan of their product.

But I am a fan of how they interact with their fans.

Their manager of offline community and advocacy, Christina Garnett, often talks about how important it is to preserve the human element, no matter how big you get.

You can't automate everything because your fans are humans who are dedicating their own time and their own love to you and to your company.

So if you want them to keep doing that, and all you do is thank them via some automated sequence, that will feel like a slap in the face.

So don't do that.

Stay human.