Maria Delano

Show them that they matter.

And here's another little model that you can use to apply all of these ideas to your own work.

On the y-axis, we have emotional resonance.

Is the campaign that you're doing making people feel something?

Because think of the music concerts and the crazy fans.

Why are they so intense?

Because that band, that music makes them feel something.

So if you want to truly make an impact and make people love, really love your SaaS business, make sure you're engaging with them on an emotional level.

And on the x-axis, we have scale.

Are you speaking one-to-one, like Sparkator did with me in response to my tweets?

Or large scale.

Are you speaking one-to-many, like by making a great video or by hosting a webinar that thousands of people can attend?

And I would say every SaaS brand should do a mix of all four of these things, but the exact amount of budget and resources that you dedicate to each one will change from company to company and over time.

them and I think I spoke a little bit too quickly but we're mostly done and I want to leave you with one final note why does all of this matter because there are people out there and I can guarantee it for all of your businesses there are people out there for whom what you do means something so if you want them on your side

and to promote you out of the goodness of their hearts and in their own time, you better show them that they also mean something to you.

Because they'll know.

So, I guess we're done?

Very early?

I'm sorry.

And please follow that link.