Maria Gotsch

So we've layered in a couple of institutions this year.

U.S.

Bank joined.

Rabobank joined.

Hartford out of Connecticut joined.

And they are…

sort of coming with their people for the most part that have offices in New York to engage with us.

So I think that we take that as a proof point that New York is starting to be seen as a center for FinTech and where you want to come if you're a large institution to see what's happening on the ground that's relevant to you.

So that's an interesting question.

I think there are

There are some smaller companies that are like trying to go after pieces.

And what they're finding is as they scale, the acquisition costs are increasingly expensive.

And I think what you're going to see as a trend is those are going to end up primarily either being partnered or acquired by the financial.

Like LearnVest is a good example, right?

So they came as providing financial literacy and education.

And it was filling a gap that the financial institutions were not providing.

And they were acquired by Northwest Mutual a couple of years ago.

Um, you, you've got, uh, blanking on the name, um, the small business lenders, um, there's a big, sorry, just blanking on the name.

They, uh, they went into a market that the banks were not, uh, servicing and they came at it with a different underwriting methodology.

Uh, they were looking at the cash going through the bank accounts of these small businesses.