Maria Hinojosa

We created Loud, the history of reggaeton. Oh my God, La Brega.

We created Loud, the history of reggaeton. Oh my God, La Brega.

We love you, Puerto Rico. And of course, the podcast Suave, which won the Pulitzer Prize in 2022.

We love you, Puerto Rico. And of course, the podcast Suave, which won the Pulitzer Prize in 2022.

We love you, Puerto Rico. And of course, the podcast Suave, which won the Pulitzer Prize in 2022.

So, what's the point, Maria? Well, today we are taking a really big step and we're launching a membership and subscription program. It's a huge step and we're calling it Futuro Plus. Futuro Plus. It's full of exclusive episodes, lots of events and other amazing stuff that we're going to talk about in a second. But first, here's the reason why we're doing it.

So, what's the point, Maria? Well, today we are taking a really big step and we're launching a membership and subscription program. It's a huge step and we're calling it Futuro Plus. Futuro Plus. It's full of exclusive episodes, lots of events and other amazing stuff that we're going to talk about in a second. But first, here's the reason why we're doing it.

So, what's the point, Maria? Well, today we are taking a really big step and we're launching a membership and subscription program. It's a huge step and we're calling it Futuro Plus. Futuro Plus. It's full of exclusive episodes, lots of events and other amazing stuff that we're going to talk about in a second. But first, here's the reason why we're doing it.

I have said often that running an independent journalism nonprofit is not for the faint of heart. This is not easy. And in a lot of ways, it's becoming more difficult now than ever. For one, after a mega podcast boom during the pandemic that we all lived through. I mean, right now, the podcast industry has been in recession, right? It's shrinking.

I have said often that running an independent journalism nonprofit is not for the faint of heart. This is not easy. And in a lot of ways, it's becoming more difficult now than ever. For one, after a mega podcast boom during the pandemic that we all lived through. I mean, right now, the podcast industry has been in recession, right? It's shrinking.

I have said often that running an independent journalism nonprofit is not for the faint of heart. This is not easy. And in a lot of ways, it's becoming more difficult now than ever. For one, after a mega podcast boom during the pandemic that we all lived through. I mean, right now, the podcast industry has been in recession, right? It's shrinking.

The big companies that poured money into the industry have dramatically been cutting back their podcast budgets. And that means less shows are getting greenlit. And the ones that are getting greenlit have much smaller budgets. And also, there's more competition than ever for the nonprofit dollars that are out there.

The big companies that poured money into the industry have dramatically been cutting back their podcast budgets. And that means less shows are getting greenlit. And the ones that are getting greenlit have much smaller budgets. And also, there's more competition than ever for the nonprofit dollars that are out there.

The big companies that poured money into the industry have dramatically been cutting back their podcast budgets. And that means less shows are getting greenlit. And the ones that are getting greenlit have much smaller budgets. And also, there's more competition than ever for the nonprofit dollars that are out there.

Now, we are incredibly grateful to have the support of some pretty powerful and wonderful foundations and really fabulous individuals. But We have to prepare for the future. You know, funding priorities can change. And so with all of the federal funding that's getting pulled from all across the country, there's more pressure now on those funders to fill those gaps. So we're feeling it.

Now, we are incredibly grateful to have the support of some pretty powerful and wonderful foundations and really fabulous individuals. But We have to prepare for the future. You know, funding priorities can change. And so with all of the federal funding that's getting pulled from all across the country, there's more pressure now on those funders to fill those gaps. So we're feeling it.

Now, we are incredibly grateful to have the support of some pretty powerful and wonderful foundations and really fabulous individuals. But We have to prepare for the future. You know, funding priorities can change. And so with all of the federal funding that's getting pulled from all across the country, there's more pressure now on those funders to fill those gaps. So we're feeling it.

And because of the rules of public media, actually, Futuro cannot run our own pledge drives on the radio, right? Only the public radio stations themselves can do that. I don't know if you knew this, but Futuro does not get one single dollar, not one penny from the Corporation for Public Broadcasting or any other federal sources or public sources.

And because of the rules of public media, actually, Futuro cannot run our own pledge drives on the radio, right? Only the public radio stations themselves can do that. I don't know if you knew this, but Futuro does not get one single dollar, not one penny from the Corporation for Public Broadcasting or any other federal sources or public sources.

And because of the rules of public media, actually, Futuro cannot run our own pledge drives on the radio, right? Only the public radio stations themselves can do that. I don't know if you knew this, but Futuro does not get one single dollar, not one penny from the Corporation for Public Broadcasting or any other federal sources or public sources.