Maria Seidman

They're just the event organizer for one event they're going to use Yap for.

But because we're so affordable, people start using us for all kinds of other things.

We also have a secondary business which comes from the event business, which is our internal communications tool.

So really what happens is a customer might use it for, let's say, a sales manager's meeting.

And then they say, hey, we really like

communicating over Gap, right?

We are sharing ideas.

We get to know each other's bios.

There's a social feed where, you know, they're kind of talking and connecting.

And then they use it for year-round engagement where they're continually using the tool.

And so there's kind of two aspects to it.

There's the seasonal, hey, we're just having one event.

And then there's the ongoing communication.

And then again, a lot of our customers are holding all kinds of

different events per year.

So it's not just a one-time thing.

That's the segment with marketing.

Sure.

Um, all our pricings on our website.

Um, but the smallest plan is $400 per app.