Marian Esanu

In time building a personal brand on a foundation of sand, it's time to engineer a digital persona that converts views into actual equity.

Today, we're joined by the personal branding ninja, Marian Asano, to deconstruct how to treat your reputation as a sellable asset instead of just a content feed.

Get ready to hack your growth and amplify your authority.

Here on Right About Now with Ryan Alford.

What people don't realize is there are pros and cons of building a personal brand if you're not doing it at the right time.

A personal brand should be built second after you've built the business because it's nothing wrong with being a content creator, but you should not necessarily be labeled as an expert if you've never built something worth talking about.

We can call it digital persona, digital brand, the digitalization of a person, whatever you want to call it.

At the end of the day, it's really what people are talking about you when you're not in the room.

It's the simplest way to think about it.

And yes, it's true in person, but it's also true online.

If you are not there, does your content speak for itself in a way that doesn't feel weird or it doesn't feel fake?

A lot of people are faking it until something doesn't even happen sometimes.

Of

Of course, there are problems, but there are also pros and cons to it because a lot of people don't even think about it this way of my business slash entrepreneurial journey.

I've also bought and sold a few brick and mortar companies.

What people don't realize is, yes, it's cool.

It sounds great.

Build your personal brand, hype it up, make it nice.

But if your sole business is just your personal brand, it's dangerous.

You're in a dangerous spot.