Marian Esanu

This is your thing.

Even though she had experience and she had the skillset built, the first thing that came to mind, why would someone buy from me?

Well, the reason that someone buy from me, first things first is that I said to her, you're not selling advice or you're not creating content for yourself now.

You're creating content for yourself now.

Four years ago, when you were trying to learn these things, you spent almost 20K in just attending workshops, getting yourself certified, going for your license at school and stuff like that.

You learn all the ins and outs.

And then what was the biggest problem?

It was not a lot of business advice around how to build this type of freaking motor shop.

So I said to her, you can even start by just sharing the things that you've learned in the past.

And I'll even interview you.

And then we started posting videos.

And then in just less than a year, her YouTube channel went to 23,000 subs.

The podcast blew up.

Her Instagram blew up.

Because why?

She already built a successful business prior to her building a personal brand.

Yes, that imposter syndrome would have probably been forever if she would have not built that prior business and start talking and giving advice.

Because when you give advice about something that you don't feel confident and authentic talking about it, it's going to feel weird.

It's going to feel unauthentic.

It's going to feel fake.